Under a month after writing about Zynga surpassing the 60 million user mark, the company has now grown beyond 80 million monthly active users. A large portion of Zynga’s success is a result of their FarmVille application which is about to become the largest application on the platform at some point next week. While some companies have developed highly successful applications (LivingSocial was the largest application on the platform ever), no companies on Facebook have as large of a portfolio as Zynga does.
They have almost doubled the size of their closest competitor (Playfish) and are simply dominating the platform. Who knew that most Facebook users would eventually become virtual farmers? I sure as hell couldn’t have forecasted two years ago that. A year and a half ago though I was convinced that the annual f8 event (which still hasn’t been announced) would eventually become filled with virtual goods people and games. Looks like that’s starting to come true although most people wouldn’t have predicted this right after the platform launched.
We’re still waiting on Facebook to roll out their payment platform but even while we wait, Zynga is doing nothing short of crushing it. Are they taking peoples’ ideas? Damn right! Are they improving upon them? Often times they are. While it’s easy to bitch about how the company is stealing ideas, it’s not as easy to build a virtual empire on the back of the Facebook platform.
Zynga is adding around 5 million users a week and within the next few weeks they should be within reach of one hundred million monthly active users. I’d argue that no matter what model the company is using to dominate the platform, it’s working, and businesses that grow and become profitable are great businesses!





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I really love Farmville. I'm just glad they didn't set it up with the same engine as Mafia Wars and Street Racing…I'm rather sick of those games by now.
Comment by Tara O'Sullivan — August 14, 2009 @ 7:02 pm
and someone hacked into my account his mafia name is \\\\\\\\"DJ\\\\\\\\".
I want it all back in my Mafia Bank account it is was not accessible from my bank he hacked gonna report this to Tom as well very uncool please ban him from Mafia as he is making mafia un fun!
hey DJ aka dumb jerk put my money back in my personal mafia acct you hacker with a pea sized brain
Thank you,
Robin aka SLASH
Comment by Robin — August 14, 2009 @ 9:20 pm
I don't understand why it's FARMVILLE out of the many farm games out there that gets popular. I tried Zyna's Roller Coaster Kingdom too, and it's a rather crudely made game.
I think Playfish ought to top the list… and I don't understand why it doesn't.
Comment by W H — August 15, 2009 @ 8:08 am
I love farmville it has brought out a lot of the relative to come together in one space… my only beef is the 20 limit to gifting… if we need 50 neighbours for the ribbons… we should be able to gift 50 times in a day… you could limit how many to the same person if that is what you are worried about… but please reconsider the gifting limit
signed
faithful farmer
Comment by Jeri — August 16, 2009 @ 9:23 pm
I like Farmville but I am well and truly pissed off with the number of times I have lost crops because it goes really slow (and I mean slooooow) or hangs the pc.
Comment by Chris — August 16, 2009 @ 9:40 pm
If 1 user joins 5 zynga apps then they they are counted as 5 zynga users. Why don't you count the unique users like they count for websites?
Comment by mike — August 17, 2009 @ 5:44 pm
Actually there are some nice fan homepages for the two games :
farmville
http://www.farmville.eu/
roller coaster kingdom
http://www.rollercoasterkingdom.eu/
Both are in english language and made with the purpose to help your gamers out there, as a forum for a game is just not enought to get the most out of the games.
Therefore these two sides have been released to share your thought and mind about the games with other users…
Looking forward to see you as a new member on both sides, if you are playing these games ?
BR
Mogens
Comment by Mogens Jørgen — August 19, 2009 @ 12:24 am
Zynga's growing faster than Facebook, it seems!
Comment by Daniel — August 20, 2009 @ 11:17 am
I want to play in Zynga
Comment by Ahmad Haval — August 24, 2009 @ 12:57 pm
Do You Guys Have a Life??? I’m Inventing a lightsaber because i’m the only one who CARES while everyone else in america plays Video Games. Whatever!
Comment by Star — September 28, 2009 @ 5:46 pm
It Just Makes Me Angry That I’m The Only One On Earth Who Cares.
Comment by Star — September 28, 2009 @ 5:49 pm