Wildfire, one of the leading social media marketing platforms, announced a new product today which enables Facebook Page administrators with “Group Deals” which “enables businesses, brands and agencies to easily create and run their own Groupon-like deals on their Facebook Fan Pages and websites”. Given all the buzz surrounding Groupon, LivingSocial, and other large group buying services, this product sounds like a great fit.
While not currently positioned as a tool for submitting to other social buying services, we could see other companies forging deals with Wildfire to have them serve as a publishing platform for deals which integrate into other distribution channels. Just like Wildfire’s other products, there are varying degrees of customization available to Page administrators depending on which service you choose. Wildfire has partnered with Paypal to offer secure transactions directly from a company’s Facebook Page or website.
This is definitely a valuable product that I think many companies will take advantage of. You can learn more about the service on Wildfire’s website.
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SO DIRTY!
Comment by Luke Thomas — July 20, 2010 @ 8:52 am
Why pay their fees when you can do an entire campaign on your own with Google Checkout, etc.? Of course, you'd have to do a little extra work yourself, but it would totally be worth it considering the savings.
Comment by Brad — July 20, 2010 @ 9:05 am
One word comes to mind, “FRAUD”. How are they going to authenticate if the actual page is owned by the service provider or retailer? Anyone can create a page… let’s say someone creates a promotion, “Beverly Hills Hotel” and runs a promotion for $10 a night.
Comment by Derek Wall — July 20, 2010 @ 9:11 am
Hey Derek!
Thanks for commenting. I think its important to consider that each group deal runs inside of a Fan Page on Facebook– in this way, big brands (like the hotel chain) have their very own Fan Pages with an established fan base…and that's hard to fake. Likewise, there is a security process involved in verifying a merchant account with PayPal, which each Group Deal admin must have, or must establish prior to running their deal. In this way, there is negative incentive to create fraudulent campaigns, as fraudulent merchants can be penalized by PayPal.
I think what you will find is that Fan Page admins on Facebook really do care a lot about building their user communities. And for those people, this Group Deal app will be a real draw.
Thanks again for your feedback!
Comment by Maya Grinberg — July 20, 2010 @ 11:25 am
Haha, Luke, if by Dirty you meant COMPLETELY AWESOME, I would agree.
Comment by Maya Grinberg — July 20, 2010 @ 11:25 am
I'm trying to use the group buy now. It definitely has me excited, but support seems slim to none. That is pouring water on my enthusiasm for it.
Comment by Bob — July 20, 2010 @ 12:11 pm
Hey Bob!
We try to support all of our customers with any questions they have– you can always call sus during business hours at 888-274-0929 or email us at help@wildfireapp.com
Because our product is primarily self service, much of your setup should be so easy you won't even need our help– that platform nature of our technology is what allows us to offer it at such affordable prices too.
Talk to you soon!
Comment by Maya Grinberg — July 20, 2010 @ 1:05 pm
I like our Facebookshop more. Its customisable, Multilangual and much more flexible then for example Pavment! Go check it out on http://www.facebook.com/fahrrad.de.
We will launch officially soon..
Comment by Hendrik Maat — July 21, 2010 @ 12:13 am
Hi,
Could be translated to another languages? Maybe spanish and the currency to mexican pesos or anothers?
Comment by Josue Gio — July 26, 2010 @ 6:09 am
Interesting/About time; this is a natural for Wildfire. Wondering why they decided to go with Paypal rather than working with Facebook and the Credits system…
Comment by Jed Singer — July 27, 2010 @ 8:49 am
Smart move by Wildfire, that's where most group deals are shared. If recipients can quickly buy while they are on Facebook it should mean more sales for merchants.
@Jed Singer: I think it's because Facebook charges quite a bit to use its Credits system.
Comment by Kevin Eklund — August 8, 2010 @ 4:15 pm
I'm from the UK, forgive me if I am being thicko, but I can't see the option for my currency GBP, I don't see many takers is we can't advertise the deal properly!
Comment by Hazel — September 23, 2010 @ 7:39 pm
Sorry if this is a silly question but how would you create this with Google Checkout?
Comment by Josh Feldberg — November 22, 2010 @ 11:13 am
[...] Wildfire has launched Social Media Monitor, which compares the performance of different brands on Facebook and Twitter. You don’t even need to sign up for an account or log in to an existing one on Wildfire to try out Social Media Montor. [...]
Pingback by Wildfire Launches Social Media Monitor — December 17, 2010 @ 1:01 pm
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Comment by JoomABC — May 3, 2011 @ 12:01 am
Anyone, who's interested with Facebook Deal. I suggest you can check out, http://www.groupbuyingapps.com/. It's a group buying application, we just developed for Facebook.
The purpose for us to develop this app is to help the ones who want to sell products with groupbuying to start the business adventure with minim cost, INSTANTLY, and market your products to as many leads as possible in a simple way.
With this app, you can start to sell a deal on Facebook within 3 mins, you can share your deals to 300+ social networks, and your clients can click "Invite" button to invite all their friends to enjoy the deals. And admin is also easy to control, and you can check all the purchasers' data at admin.
In conclusion, it's very new, so not too much people knew about it, but we are sure, with this app, it shall help your business a lot, specially for Christmas selling season!
Comment by GroupBuyingApps — September 20, 2011 @ 10:23 pm