Last night Facebook restated their commitment to fighting off aggressive advertisers and as part of that commitment they have shut down two more ad networks which continue to violate the platform terms. Unfortunately we have no idea which ad networks they shut down and even after talking to multiple sources we have yet to uncover who those networks are. Perhaps the people who were shut down are irrelevant, but as I wrote at the beginning of the week, casualties were inevitable.
Techcrunch has become the source for finger pointing and Offerpal has been forced to make highly public changes. Regardless of how this has flushed out, Facebook has been taking steps to protect the users on Facebook since early on. Most of the time Facebook has been going back and forth with ad networks on what ads they can run and which they can’t.
Last time advertising related issues took place on the Facebook Platform, the company shut down SocialReach and SocialHour. However as Mike Arrington pointed out last weekend, many scam ads still existed but in one week it appears that the vast majority of those ads have been eliminated from the platform. The overall impact will be that CPMs drop however this move by Facebook is important for the long-term sustainability of the company and the Platform.
One thing highlighted by Nick Gianos of Facebook last night was that, “It should be clear what matters are the ongoing actions taken when things are quiet by platforms, ad networks and developers, and not brief reactions when the market’s paying attention.” This speaks to our statement that many of these companies just put the skeletons in the closet when bloggers and users are tracking what’s going on.
While we can’t be completely sure, it appears that IQ Quizzes and similar quizzes have been deemed unacceptable by Facebook for the time being. It will be interesting to see how the Platform advertising space evolves over the coming weeks and months in the wake of these changes.
Other relevant articles
• When Entrepreneurs Need Bodyguards, Something Isn’t Right
• Ad Networks On Edge As Facebook Shuts Down Developers
• Facebook Begins Going After Developers For Aggressive Ads
• Facebook Announces New Ad Policy Which Eliminates User Data From Third Party Networks
• Affiliate Marketers Flock To Facebook And Click Fraud Skyrockets
• Facebook Developers And Ad Networks Participating In Race To The Bottom
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Word on the streets is that one of them is Tatto Media
Comment by Anonymous — November 6, 2009 @ 9:51 am
The application School of Vandals is banned — they run Gambit.
Comment by Anonymous — November 6, 2009 @ 12:54 pm
http://bloggeroptions.blogspot.com/2009/11/google...
Today, we are excited to announce the launch of Google Dashboard. Have you ever wondered what data is stored with your Google Account? The Google Dashboard offers a simple view into the data associated with your account — easily and concisely in one location.
Comment by bloggeroptions.blogs — November 6, 2009 @ 10:44 pm
Over the past 11 years, Google has focused on building innovative products for our users. Today, with hundreds of millions of people using those products around the world, we are very aware of the trust that you have placed in us, and our responsibility to protect your privacy and data. In the past, we've taken numerous steps in this area, investing in educating our users with our Privacy Center, making it easier to move data in and out of Google with our Data Liberation Front, and allowing you to control the ads you see with interest-based advertising. Transparency, choice and control have become a key part of Google's philosophy, and today, we're happy to announce that we're doing even more.
In an effort to provide you with greater transparency and control over their own data, we've built the Google Dashboard. Designed to be simple and useful, the Dashboard summarizes data for each product that you use (when signed in to your account) and provides you direct links to control your personal settings. Today, the Dashboard covers more than 20 products and services, including Gmail, Calendar, Docs, Web History, Orkut, YouTube, Picasa, Talk, Reader, Alerts, Latitude and many more. The scale and level of detail of the Dashboard is unprecedented, and we're delighted to be the first Internet company to offer this — and we hope it will become the standard. Watch this quick video to learn more and then try it out for yourself at http://www.google.com/dashboard.
Comment by bloggeroptions.blogs — November 6, 2009 @ 10:44 pm
I hope they keep brainBuddy, i liked that iq quiz/game. I wonder why they don't like IQ quizes…
Comment by pThomas — November 7, 2009 @ 11:17 am