During the middle of this evening’s CBS coverage of the NCAA Tournament, Vitamin Water launched a promotion referencing their Facebook public profile. This is one of the first television promotions I’ve seen of a company promoting their Facebook public profile instead of their own website. Yes, media companies have been quick to adopt in terms of promoting their Facebook and Twitter profiles but many consumer brands have hesitated to do any promotion of their Facebook pages outside of Facebook.
I remember only a couple of years ago when MySpace links were ubiquitous within television commercials. From bands to movies to consumer brands, there were plenty of large commercials referencing their MySpace pages which still remain much more customizable in terms of layout but no longer have the same distribution channels provided by Facebook.
With the redesign of Facebook’s public profiles, companies now have substantially more distribution and that means traffic to those public profiles have increased substantially. I would guess that this is only the beginning of an increase in consumer brands taking advantage of the reach that Facebook provides.
The VitaminWater page currently includes a number of videos about Steve Nash (who I’m guessing is the founder), and a few desktop wallpapers that users can download. Has the promotion been effective? So far it appears so. Thanks to the new feed distribution feature of public profiles, a recent video posted by VitaminWater received 365 “likes” and 46 comments.
The best part of promotions like this one is that they don’t go away. Previously when users became fans of brands, there was a much lower likelihood that a user would return to that fan page. It’s great to see more promotions taking place on Facebook. I would guess that we’ll see a substantial increase in brand activity over the coming weeks and months.
![[Inside Social Apps 2012]](http://www.allfacebook.com/wordpress/wp-content/themes/allfacebook2/images/ISA2012_336x100_F_RegisterNow.gif)
![[AllFacebook Stats: Facebook Analytics for Your Business]](http://www.allfacebook.com/wordpress/wp-content/themes/allfacebook2/images/stpro_allfacebookstats.gif)
![[How can Facebook change your business?]](http://www.allfacebook.com/wordpress/wp-content/themes/allfacebook2/images/FMB_A_MAY2011_336x100_F.gif)
This is great and i'm sure vitaminwater will gain alot from it!
Comment by Christos Winter — March 19, 2009 @ 5:41 pm
I saw a VW commercial but missed the FB page plug. Was it the one where Nash sticks a banana in the bottle?
Comment by Patrick Courtney — March 19, 2009 @ 5:50 pm
Great promo, thanks for reporting, Nick! This is definitely the beginning of tons to come!
Comment by Dave Kerpen — March 19, 2009 @ 10:50 pm
Wow, this just shows a HUGE shift to social media from the corporate sites. Thanks for pointing this out!
BTW… love how you were able to get my facebook profile pic in your comments
Comment by Dana King — March 20, 2009 @ 5:08 am
In the future, can you link to these brand pages? Thanks.
Comment by Dbag — March 20, 2009 @ 7:27 am
Nice brand associating, but I'm not sure 300 likes is worth a TV spot (as a metric). I've seen brands getting 1000+ likes with no ads.
Comment by Bob — March 20, 2009 @ 9:59 am
It caught my eye. I was like wow, facebook is really growing. But then again, Twitter is killing it when it comes to television exposer, there hasn't been a day where I don't hear a reference to twitter in the last few months.
Comment by mojaam — March 20, 2009 @ 7:54 pm
Cheers to new Vitamin 10 and also the addition of two brand new flavors. Which by the way rock! I love Sync it's Berry Cherry!! I love the cool new label tool.
Comment by Wesley Brown — March 22, 2009 @ 2:54 pm
Unless you watched the commercial where they give you the URL, the page is hard to find searching on FB. Consumers are probably typing in “Vitamin Water” as 2 separate words, retrieving lots of UGC pages. Vanity URL is: http://www.facebook.com/vitaminwater. The plethora of UGC brand pages on FB and not knowing which is the “official” page is confusing for consumers.
The brand site has no reference to the FB page. Not good.
Comment by Facebook User — March 23, 2009 @ 5:04 am
Steve Nash plays point guard for the Phoenix Suns….
Comment by David — April 2, 2009 @ 2:20 pm
I THINK YOU SHOULD NAME THE DRINK EIRRAC (E – RAC) THAT IS CARRIE UNDERWOOD FIRST NAME SPELL BACKWARDS
Comment by GWENDOLYN MONTFORD — October 6, 2009 @ 12:33 pm
I would like to enter the name of the next vitamin water Label promotion as "AMERICA"
Comment by Dwayne Price — October 14, 2009 @ 2:34 pm