At Facebook’s developer conference (f8) next month, the company is expected to announce a number of services that continue the opening of the platform as well as expanding access to disconnected user data. Soon enough you will be able to more easily access the public information being posted by users if information from our sources is true. While you can already search Facebook users, publicly posted information will be easier to discover through new features and developer APIs.
Cannot Tell People How They Should Manage Their Identity
Mark Zuckerberg has repeatedly proclaimed that the difference between Facebook and other social products is that Facebook is the place where you connect with your “real friends”, or the people that you are connected to in the “real world”. Unfortunately that statement has increasingly become an inaccurate portrayal of how some people are using the site.
For example, many Farmville users have built a friends list built entirely on the connections they have created through the game. When you visit their profile you’ll find numerous disconnected individuals who will most likely never bump into one another in the streets at any point in their life. Twitter on the other hand has enabled users to follow anybody and those users can optionally follow back new followers.
The result is that relationships on Twitter are based on similar interests instead of real-life connections. That’s not to say that nobody is using Twitter just to connect with their friends, it’s just to emphasize the public nature of Twitter. Users of Facebook have been connecting with strangers as well and rather than fighting against this trend, Facebook will open up access to the public information shared by users, granting them more control over their data and their relationships.
Enabling Users To Build Their Own Communities
The result of Twitter’s public nature is a slew of communities based around various topics. Some companies have built entire sites based on this premise. Take Stocktwits as an example. The company has built a community entirely on the back of Twitter targeted at stock traders. Unfortunately Facebook’s closed nature has prevented companies like Stocktwits from building similar communities. That’s not to say it won’t happen though.
Facebook has been opening over the past year and that trend is only expected to continue though. The most significant milestone in this process was the roll out of Facebook’s new privacy settings, but steps including the opening of the stream have accelerated the growth in opportunities for building small communities of disconnected Facebook users.
Enabling users to make status updates visible to “Everyone” was one step in the direction of Twitter. The aim is to provide services like “trending topics” and other aggregate features that help bring disconnected users together. The benefit is that users can find those individuals involved in similar conversations rather than searching for an application targeted at them. In other words, users get to connect through an open conversation stream.
Another side effect of the opening of Facebook’s public stream firehose (which we previously reported on and expect to launch), we could soon see an entire mini-economy of aggregators built on top of Facebook’s public stream services. This includes niche-communities as well as business analytics services.
Giving Users More Control
Rather than closing off access to data, Facebook’s opening gives users access to more information and enable them to create connections based on this information. It’s not to say that services like Facebook Pages, the impending Open Graph API, niche community applications, and other products will be rendered useless, it’s just to emphasize that users benefit from public data, not just programmers.
Center Of Your Identity
With numerous product upgrades and new services launching at Facebook’s developer event, f8, next month, it’s increasingly clear that Facebook is focused on one key goal: becoming the center of a user’s identity. Last week’s @anywhere announcement by Twitter, which is intended to be a competitor to Facebook Connect, fortunately got miscommunicated through a poor keynote interview.
It’s clear though that the social media race is not just about aggregating information about users, but becoming the center of their identity. Facebook is doing an excellent job at this but in order to continue, they’ll need to be as open as Twitter in order to enable strangers to connect. One example of a feature not currently duplicated but critical for increasing engagement on Facebook is Twitter’s “trending topics”. How Facebook accomplishes this task will be extremely challenging as they need to balance user privacy demands while simultaneously making more information public, whether users like it or not.
While Facebook needs to recruit developers the greater challenge for Facebook will be maintaining users’ trust in what is becoming a more transparent world. While Mark Zuckerberg and Facebook claim that it’s “the way the world is going”, overstepping the boundaries of users could have significant repercussions.
For now Facebook will continue to make a significant push forward down the tightrope which divides developer desires and user needs. Whether or not they succeed is unknown but it’s clear that the opening up of user information is happening rapidly.











I use Twitter as a private account for friends only, knowing full well that's a minority use. I did want to raise my hand on that to point out that there isn't a one way to decide on relationships on Twitter. It's true that many do it on interests, but real-world friendships play an important part, so it can't really be framed as one or the other, or even only those two.
Comment by Todd Sieling — March 22, 2010 @ 6:44 pm
Bang on !!!…… I too share the same opinion.
Comment by azhar ali sayed — March 22, 2010 @ 8:25 pm
If Facebook is trying to be more like Twitter, I will end up not using it anymore. I enjoy both Twitter and Facebook, but for different reasons and different purposes. I’ve been saying for a long time that the social media platforms need to stop trying to be like each other and focus on making themselves unique and better. Twitter is Twitter and Facebook is Facebook and MySpace is MySpace, and I really hope that it stays that way.
Comment by Diane Trujillo — March 22, 2010 @ 9:40 pm
I have a social network. It’s called the internet. It has Facebook and Youtube and Flickr and Myspace and Twitter and Tumbler and Buzz and Last.fm and newspapers and games and porn and movies and tv and music and chatting and downloading and shopping and….
Comment by Joe — March 22, 2010 @ 9:52 pm
When Social Media market is turning into a red sea…
Comment by JW — March 23, 2010 @ 1:58 am
"Giving Users More Control" ….. how opposite this is from the truth. This blog is becoming increasingly detached from real public perception and experience. Not only have Facebook done the complete opposite of this with their recent 'privacy' changes, the suggestion that this trend of removing the ability to control what is forcibly put on public view of a user's activity makes this an even more inept statement.
Is this site here to promote Facebook and their policy changes or to give an impartial insight? What is it, are you afraid that their publicity department wont be so freely available to you any more?
Comment by Mat — March 23, 2010 @ 4:49 am
To quote a previous poster "If Facebook is trying to be more like Twitter, I will end up not using it anymore. I enjoy both Twitter and Facebook, but for different reasons and different purposes." My sentiments exactly.
Comment by Social Networking So — March 23, 2010 @ 5:05 am
I have to agree with Mat on this one. The more ‘control’ they give us the more they take away. I’m still not pleased about removing the option to remain unsearchable. Allowing only friends of friends to send requests is better than nothing but still a pain. Many of us do use FB to keep in touch with just those people we know and do not have any interest in having a bunch of looney people we don’t know bombarding us with requests just because we read the same book or watch the same tv show. If they don’t allow users to block some of these ‘improvements’ they are going to lose many.
Comment by Deb — March 23, 2010 @ 10:32 am
I agree with Diane… I like Twitter for different reasons then Facebook. I use Facebook more with immediate family or family in other countries and my friends
Comment by Nance — March 23, 2010 @ 1:22 pm
Looking at what's happened since this was posted, it seems people weren't really as split on this. Facebook has continued to innovate and get more "open".. exciting to see how these companies compete and borrow from each other though.
Comment by Kudos — October 24, 2011 @ 6:12 pm