Comments on: The One Mistake That Will Kill Your Facebook Page Strategy

By: Mal Gordon

Mal Gordon — Sun, 08 Aug 2010 03:06:47 +0000

I'm surprised at the number of Facebook page creators and admins that aren't aware that search engines can't index their wall updates.

By: CodeMyConcept

CodeMyConcept — Tue, 20 Jul 2010 16:14:26 +0000

It surprises me to see that such a well known brand such as Ducati would make such a terrible marketing move.

May I ask what were the "brilliant reasons" they had?

By: Jenny

Jenny — Tue, 20 Jul 2010 10:48:35 +0000

I think that decision shows a lack of understanding of the various value propositions on each medium. Twitter is not Facebook is not Foursquare and replacing one for the other is not a solution. In a well-orchestrated social strategy, each channel should serve a distinct purpose and deliver content in the way that is most meaningful to that platform's audience.

By: Israel Lisovski

Israel Lisovski — Tue, 20 Jul 2010 10:09:43 +0000

It's like to say: I'm not any more going to supermarket, because I have my own fridge. Or even opposite: I don't need fridge at home, because I have supermarket on the plaza 3 minutes away from my home.

By: MS Online Marketing

MS Online Marketing — Tue, 20 Jul 2010 03:09:54 +0000

Nice thoughts. Nevertheless the implications of such a step – shifting from a corporate blog to Facebook page only – should be clear to anyone responsible in this company, as mentioned before negative impact on SEO, relying 100 % on an external network with privacy issues and the fact that you might not reach out to all of your former blog readers on Facebook.

By: Dennis Yu

Dennis Yu — Mon, 19 Jul 2010 17:33:47 +0000

Nick– good point on killing the SEO for all those pages. But the good news is that Facebook page should now rank highly. A Facebook fan page should be more than just a blog, too.

By: John Evans

John Evans — Mon, 19 Jul 2010 16:05:29 +0000

I totally agree that this is a bad move. i think sometimes too many companies try to be a trailblazer. Facebook is on a high right now and I don't think it will go anywhere but everything has a saturation point before it falls back down. MySpace did and so will Facebook.

I totally agree with John McTigue about this looks cheap. This is the same effect as going to a website and scrolling to the bottom and reading Powered by This Free Web Service or Intuit or whatever your poison maybe.

By: Deborah

Deborah — Mon, 19 Jul 2010 15:45:14 +0000

Great article. My comment is this: not everyone is on Facebook! There are a lot of people out there who are on the Internet, but reticent about joining a social media service for fear of their "personal information" going viral. How do you reach those people in your marketing scheme?

By: Nicky

Nicky — Mon, 19 Jul 2010 14:34:38 +0000

I would say the biggest reason to NOT do this is because you control your blog and the platform where it is hosted. On Facebook you have limited control of the platform that businesses are investing so much time and money into.

A crazy decision in my opinion.

By: John McTigue

John McTigue — Mon, 19 Jul 2010 13:08:38 +0000

Moving solely to FB also says "cheap!". We're too cheap to build and maintain a corporate website, blog etc. Not good. What happend when FB changes their privacy, sharing or other policies that you must now obey to the letter? And branding? Now you're just a subsidiary of Facebook!