The New Zuckerberg Law

-Mark Zuckerberg Photo-

Photo courtesy of Brian Solis

There’s been a bunch of buzz over the past 24 hours about a statement made by Mark Zuckerberg this week at the Web 2.0 Summit. As Saul Hansell wrote in the New York Times on Thursday, “I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before.”

If you’ve been at a conference where someone from Facebook was speaking in the past year, then you’ve heard repeatedly about how Facebook is all about sharing. The idea is simple but powerful. Users continue to post more photos, upload more videos, write more status updates, connect with more friends, and ultimately are spending more time sharing their lives online.

While people aren’t living online, Facebook and other social utilities have become an integral part of the digital lifestyle. If Facebook’s success relies on the Zuckerberg law, the company definitely needs to focus on making sure they are the easiest platform for sharing information with all your friends. Fortunately for Facebook, the company is arguably the best way to share information among friends.

As long as Facebook keeps attracting users and remains to have the most accurate representation of the global social graph, they will remain to be the best place for sharing information. If the Zuckerberg law holds true that means Facebook is going to have a lot of information to store over the next few years. Now all the company needs to do is figure out the best ways to monetize that data.

  Tags:



Recommended Articles


Inside Social Apps 2012 is Less Than Two Weeks Away

Inside Social Apps, held on February 8-9 in San Francisco, is less than two weeks away. This is the third conference on the future of monetization on social and mobile platforms. Leaders from the industry will share their views on today's most formidable challenges affecting social and mobile apps and games in 2012. Inside Social Apps conferences sell out in advance, so take advantage of early registration pricing. Early bird rates end on February 1, so register today.

5 Comments »

  1. The plague at it again!

    'Next week, Name Analyzer's name and functionality will be changed to SpeedDate. Data entered into the original app won't be used anymore. Soon you'll be able to try SpeedDate, the fastest way to meet new people, so stay tuned! P.S. If you want to opt-out of this app, instructions can be found here.'

    23:44

    Let the SpeedDate bashing recommence :) GRRR – time http://speeddate.apps.facebook.com or JUST apps.facebook.com/speeddate (and only 1 of the stupid things) not 20 or whatever odd however – take over should mean redirect NOT replace!!! (old apps should be deappricated (got rid)

    Comment by SpeedDate Watch — November 9, 2008 @ 3:02 pm

  2. "Now all the company needs to do is figure out the best ways to monetize that data" Can personal user a.k.a not the company use their facebook profile to monetize like using some adsense or any kind?…

    btw nice Blog . I love ur blog.. very informative 4 facebook user,

    Comment by Arham | blogpreneur — November 9, 2008 @ 3:18 pm

  3. Yeah at the end of the day it doesn't matter how great Facebook and all of its feature really is. Facebook is a business and if they don't figure out how to monetize it than it will go under.

    Comment by Nick Stamoulis — November 10, 2008 @ 6:57 am

  4. Mark may be correct. A bold prediction for sure. What strikes me is the correlation to "Moore's Law" in the microchip world. This law states that computing power will double every 18 months. Since its introduction in 1965, it has held true. http://en.wikipedia.org/wiki/Moore%27s_law

    While Mr. Moore was resoundingly doubted at the time, 40 years is a pretty good track record. What the world did not know with computing power could be what we don't know about information.

    Comment by Scott Moroney — November 23, 2008 @ 3:08 pm

  5. Even from the start I knew he was going to succeed

    Comment by Alex Esguerra — March 8, 2009 @ 1:54 pm

RSS feed for comments on this post. TrackBack URL

Leave a comment

Send us a Tip

tips@allfacebook.com
[Inside Social Apps 2012]
[AllFacebook Stats: Facebook Analytics for Your Business]
[How can Facebook change your business?]

Upcoming Events

Inside Social Apps

February 8-9, 2012 | San Francisco

Inside Social Apps

Developing & monetizing on social & mobile platforms

Social Gaming Summit

23-24 May, 2012 | Berlin

Social Gaming Summit

Where Gaming Meets the Social Web

AllFacebook Marketing Conference

June 28-29, 2012 | San Francisco

AllFacebook Marketing Conference

Your how-to guide for Facebook marketing.