TD Canada Trust Missed the Memo: “No Practical Apps!”

TD Canada Trust, one of Canada’s largest banks, has released an application called SPLIT IT GIFT IT. The application basically lets you arrange for your friends to split a gift. It’s a pretty cool idea, I guess… but I suppose nobody told them that people just don’t perform practical activities on Facebook. For the 3 days I’ve been following it, the application has had 0 daily active users.

TD Canada Trust's SPLIT IT GIFT IT app As for the actual application, it’s about as useful as a pad of paper. You bring in co-gifters and arrange to split the cost of gifts. As far as I can tell, it doesn’t offer some neat-o way to actually pay for the gifts that you’d expect from such a powerful financial institution.

The most the application does is let you keep tabs on your friends who owe you money with “Virtual IOUs”.

I’m glad I don’t work at TD… because I probably would have suggested something similar to this… and 0 users means not even the person who suggested it is using it. Maybe he or she got fired?

- Jonathan Kleiman

Inside Social Apps 2012 is Less Than Two Weeks Away

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Inside Social Apps, held on February 8-9 in San Francisco, is less than two weeks away. This is the third conference on the future of monetization on social and mobile platforms. Leaders from the industry will share their views on today's most formidable challenges affecting social and mobile apps and games in 2012. Inside Social Apps conferences sell out in advance, so take advantage of early registration pricing. Early bird rates end on February 1, so register today.