YoVille, the popular Facebook virtual world, has partnered with MTV to help promote this weekend’s Video Music Awards. The campaign involves a number of integration points including custom MTV gear and items, a party at the virtual lounge “Sky Nightclub”, and an MTV VMA Room Contest. The promotion is one of the most integrated campaigns that we’ve seen on a Facebook virtual world and it’s a trend that we’d expect to continue.
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Today Zynga, the leading gaming company on Facebook, blew past the 100 million monthly active users level through their network of games. Much of the support has come from FarmVille which is not only the company’s largest game, but also the largest application on Facebook by an extremely large margin. FarmVille should also become the largest application ever on the Facebook application within the next day or two, surpassing the “How Well Do You Know Me?” application’s previous record of 35,554,755 monthly active users.
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Under a month after writing about Zynga surpassing the 60 million user mark, the company has now grown beyond 80 million monthly active users. A large portion of Zynga’s success is a result of their FarmVille application which is about to become the largest application on the platform at some point next week. While some companies have developed highly successful applications (LivingSocial was the largest application on the platform ever), no companies on Facebook have as large of a portfolio as Zynga does.
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Zynga announced today the acquisition of MyMiniLife, a virtual world which enables users to create their own spaces and homes “through stylized economic activity involving the building of properties and neighborhoods, uploading and selling of useful and fun items, and the buying of objects using MyMiniLife money”. Users start off with a set amount of virtual currency and then can purchase more to add items.
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Two weeks ago I wrote about Zynga surpassing 60 million monthly active users on Facebook. As of today the company now has over 72 million monthly active users and has the top application on the platform based on daily active users. FarmVille, an application which duplicates many of the features of the second most popular application, Farm Town, has now surpassed 5.3 million daily active users. Growth doesn’t appear to be slowing which isn’t surprising since the company has invested over $1 million in promotion alone.
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Zynga has been expanding the gap between them and competing developers now with over 60 million monthly active users when adding up the users across all their games. Playfish, the second largest application developer, has 35 million monthly active users, an impressive number however it’s still far from 60 million. So how does Zynga have such a dominant position on the platform?
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Yesterday night while I was upgrading AllFacebook I noticed an interesting trend among some of the top gaming applications: they’ve been plateauing. While many of the applications have been able to pull off remarkable growth (Farm Town for example), a lot of the large gaming applications have appeared to experience a slow down in what was previously phenomenal growth.
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Just over a week ago I wrote that LivingSocial has become the top Facebook application. The company has continued to expand their lead and as of today have become the largest Facebook application ever based on monthly active users. Previously, Causes held the record of 26.95 million monthly active users. Today LivingSocial breached the previous record, jumping to 27.13 million monthly active users, up from approximately 20 million just over a week ago.
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After launching our updated Facebook application statistics tool, it become apparent who the real leaders of the Facebook platform are: social gaming networks. Both Playfish and Zynga dominate the platform in terms of engagement by a wide margin. While Slide and RockYou have a wider reach, the top two social gaming networks have a much higher level of engagement.
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This morning Zynga announced the launch of their Live Poker application. I had the opportunity to test out the application this morning and I have to say that it’s pretty addictive. The coolest part is that there always appears to be people playing live since the application integrates with Zynga’s existing network across the other social platforms.
I’ve gone ahead and have posted pictures below of the Facebook Connect integration. The process was seamless and it similar to the way Facebook’s original API worked. You simply login, grant access to their external application, and you are off and running. Currently the only component of the integration is the import of your profile photo, but I’d also guess that they track your history as well.
The one thing that has been missing from all the Facebook Connect implementations that I’ve seen so far is integration into my personal feed. My guess is that we will begin to see this as Facebook makes Facebook Connect public for all. For now this was simply a quick and easy way to verify my identity and to have my friends instantly connected through the application.
If you want to try out the first iPhone implementation of Facebook Connect, go download Zynga’s Live Poker application now.
