Facebook’s newest mobile platform is populating with applications, like one fromĀ wooga: Magic Land Island.
Facebook’s newest mobile platform is populating with applications, like one fromĀ wooga: Magic Land Island.
Facebook has long been a platform that generated instant successes through the viral growth of previously unheard of applications. However over time Facebook has systematically dialed down the viral communication channels (invites, requests, notifications, feed publishing, etc), each change stunting the growth of previously successful developers. With each change comes a new strategy, and the latest one appears to be best aligned with Facebook’s goals: reengagement.
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wooga, the company behind the popular Brain Buddies application, announced today that they have secured $7.5 million from Balderton Capital as a follow-up to the first round of funding from Holtzbrink Ventures we covered earlier this year. Since August, Brain Buddies has surpassed Playfish’s popular “Who Has The Biggest Brain?” application. With Playfish’s $400 million sale to Electronic Arts earlier this week, it’s not surprising to see additional signs of investor confidence in the social gaming space.
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Last month I wrote about the fast growing Brain Buddies game which was a remix of “Who Has the Biggest Brain?”, one of Playfish’s top games. Today the developer behind Brain Buddies, wooga, announced that they received funding from none other than Holtzbrinck Ventures, one of the primary investors in StudiVZ, a German Facebook copycat (which was previously sued by Facebook).
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