Zynga’s newest release, Hidden Chronicles, graces the top of our chart this week, followed by tools that help brands create better pages on the social network.
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Facebook has an upgraded page insights application programming interface that includes a nifty metric called “people talking about this.”

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We’re seeing a lot of buzz about flash sales and group deals as the way to get more shoppers to purchase things on Facebook.
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Wildfire has launched Social Media Monitor, which compares the performance of different brands on Facebook and Twitter.
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Wildfire, one of the leading Facebook marketing platforms, announced today that the company received $4 million in funding led by Summit Partners and a number of well known angel investors including Jeff Clavier, Aydin Senkut, and Gary Vaynerchuk. We’ve covered the Wildfire extensively on a number of occasions as the company provides one of the most robust Facebook Page customization solutions available.
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If you run a business and know the value of promotional campaigns on Facebook but have been stopped by the logistics, legal aspects and costs, you might want to check out Wildfire Interactive’s Promotion Builder application. The service, which has now been integrated with Publisher’s Clearing House’s new PCH Boost API for sweepstakes handling, is a great solution for instantly walking Facebook’s prohibitive promotional terms.
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When Facebook hosted the first ever governance vote a couple of weeks ago, one of the biggest winners of the vote was Wildfire Promotion Builder, the company that developed the Facebook Governance voting application. As soon as I noticed that Facebook hadn’t built the application internally I had to find out who was behind the company.

After doing a little digging I found out that the company was a winner in the last round of the fbFund, Facebook’s seed fund for entrepreneurs looking to build applications with Facebook’s social technology. The company appears to have perfect timing, offering a suite of tools for developing branded interactive promotions, many of which are targeted at leveraging Facebook’s new public profile format. Last week AllFacebook had the opportunity to talk with Victoria about the company’s plans.
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