Want to decide the next flavor of vitaminwater or contribute to designing the new bottle design? The program is being rolled out in three phases. The first phase is is the “flavor buzzmeter” which is tracking conversations from around the web to determine which flavors people are talking about. The second phase, which will being in the next two weeks, lets users vote on flavor that they’d like to see added to vitaminwater’s existing portfolio of drinks.
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During the middle of this evening’s CBS coverage of the NCAA Tournament, Vitamin Water launched a promotion referencing their Facebook public profile. This is one of the first television promotions I’ve seen of a company promoting their Facebook public profile instead of their own website. Yes, media companies have been quick to adopt in terms of promoting their Facebook and Twitter profiles but many consumer brands have hesitated to do any promotion of their Facebook pages outside of Facebook.

I remember only a couple of years ago when MySpace links were ubiquitous within television commercials. From bands to movies to consumer brands, there were plenty of large commercials referencing their MySpace pages which still remain much more customizable in terms of layout but no longer have the same distribution channels provided by Facebook.
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