How To Plan Different Facebook And Twitter Strategies

Facebook is not Twitter, and Twitter is not Facebook.
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HOAX ALERT: Bears QB Jay Cutler’s Facebook Page

Facebook has deactivated a fake profile impersonating as Bears quarterback Jay Cutler.
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Reality Check: Google Plus Is No Facebook Or Twitter Killer (But It Might Hurt WordPress And Tumblr)

Hey, did you hear? Google has a new social network!
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INFOGRAPHIC: Facebook Ranks #2 For U.S. Traffic

Well over 1.2 million different websites link to Facebook, which currently ranks second for U.S. web traffic on Alexa.
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INFOGRAPHIC: Do You Need A Facebook Detox?

It seems like we can never say enough about how addictive Facebook is. We’ve got a list of ten questions that can help you identify whether you’ve got an addiction to social media — it’s based on an infographic from Column Five Media, which asks “Do you need a social media detox?”
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David Beckham Introduces Baby Harper On Facebook

On Sunday, soccer pro extraordinaire David Beckham debuted the apple of his eye, his one week old baby girl on Facebook. The latest little Beckham is pictured asleep on her mom Victoria’s chest and has 112,241 likes as of this writing.

Numerous pages celebrating the new birth have also sprouted up on Facebook, with like counts in the hundreds.
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Google Social Tracking Still Missing Key Facebook Metrics

With the launch of Google Plus, Google decided it was time to add tracking of its +1 button and other metrics across Facebook and Twitter.

But a full set of social media data — especially as it relates to return on investment — doesn’t show up completely in Google Analytics, despite promises to that effect.

Which social metrics can Google Analytics track?

Google Analytics’ new social interaction tracking allows you to track Facebook likes, unlikes and shares from social plugins on your website, and you can enable these measurements by adding tracking code to your site.

This similar to Facebook’s domain level insights, but not as extensive. Facebook Insights for your Domain provides specific demographic information about the people taking social actions on your website, as well as impressions caused by those actions throughout Facebook.

Google Analytics does allow users to see how site behavior changes when a user interacts with a social plugin, along with the total number of social actions taken, plus a report comparing the pages with the highest number of social actions.
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Don’t Go Tweeting Your Facebook Status Updates

Many of us click once to transmit Facebook status updates to Twitter, along with other social media sites.
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Small Businesses Prefer Facebook Over Paid Search

Small businesses find Facebook to be a more effective means of marketing than paid search.
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Facebook Helps Nab Boston Crime Boss Whitey Bulger

The Federal Bureau of Investigation captured infamous Boston crime boss James “Whitey” Bulger thanks to a widespread publicity campaign that included Facebook.
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