‘Tis the season to click through Facebook ads? According to data from Techlightenment from the holiday seasons of 2009 and 2010, ‘tis indeed.

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While by no means the first to enter the Facebook Ad manager market, Clickable, a company dedicated to making online advertising simple and profitable, has formally announced the launch of their “Facebook Ad Management Tools”. This comes the day after Techlightenment, the first company to provide a tool on top of the Facebook Ads API informed us that a majority stake of their company had been purchased by Experian.
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Back in July we first wrote about the impending launch of the Facebook Ads API and today marks the launch of the first ad manager built on top of the Facebook Ads API. Alchemy, which has received just under $500,000 worth of initial funding from the TechLightnment team, is a proprietary tool for planning and buying social advertising. The initial campaigns have seen anywhere from 500 to 1,000 percent increases in click-through-rates according to the company.
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