In the extremely unlikely event that you haven’t heard, Super Bowl XLVI kicks off at 6:30 p.m. Eastern Time on Sunday from Lucas Oil Stadium in Indianapolis, pitting the New York Giants against the New England Patriots.

Games are often decided by individual match-ups, so social network statistics provider ZoomSphere looked at the head-to-head pairings, by position, in terms of Facebook fans and Twitter followers.

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Teams participating in the Super Bowl tally impressive page engagement totals on Facebook, but religion ultimately ends January as the dominant trend.
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Football fans looking for player statistics for Super Bowl XLVI have a multitude of sources to choose from, but for those looking for Facebook statistics on the big game, we’ve got you covered.

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Super Bowl XLVI in Indianapolis February 5 will feature the New England Patriots, the New York Giants, and a 2,800-square-foot social media command center.

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Voting has been underway on Facebook’s official sports page, but they’re not wagering on whether the Pittsburgh Steelers or the Green Bay Packers will win Super Bowl XLV. Since Friday, people have been able to vote on commercials scheduled to air on the big day. The ad to get the most “likes” by Thursday, February 10th, will become 2011′s Facebook Replay winner.

This is the first year Facebook is trying to be such an active part of the Super Bowl craze, and for good reason: The day the Steelers and the Packers advanced to the Super Bowl, about 4.6 million people shared their thoughts and experiences with their Facebook friends. The two teams each have over a million fans on their respective  pages.

Currently, all three ads for the TV hit show “Glee” are comfortably leading the vote count. A teen comedy about a group of geeks making waves in the NFL-viewer demographic? Hardly: The new season of “Glee” premieres right after the Super Bowl, and their loyal fans can hardly wait. Apparently, the die-hard football fans have yet to cast their votes.

What’s your favorite Super Bowl ad this year?

Commercials during Super Bowl Sunday have become an entertainment extravaganza unto themselves. Advertisers regard the day as a series of premieres, and debut their best work. Rumor has it that the ads appearing this year will include more references to social media than ever before.
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Coca Cola is planning to run a social media campaign on Facebook during the Super Bowl, that would coincide with its advertisements in Cable TV, according to a web cast news conference by Coca Cola executives on Wednesday. This follows Pepsi who previously announced their intention to remove all SuperBowl ads and opt entirely for social media channels.
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