Facebook’s Page updates feature, which let Page administrators send out messages to a Page’s fans, used to have laughable response rates. One test to a page with hundreds of thousands of fans previously resulted in less than 10 clicks. In other words: users simply were not responding to page updates. We’ve performed our own test and while our findings don’t show dramatic response rates, a 1.1 percent response rate in under 12 hours is a significant improvement over previous tests.
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According to Compete.com, traffic to Facebook declined under 1 percent within the United States for the first time in over a year after posting less than stellar growth the month prior. Given that the traffic estimates were only domestic, summer vacations may have been the cause for the lack of growth. Twitter in contrast posted minor growth of 1.27 percent. Also fairly strange was a dramatic drop off in traffic to Facebook Connect enabled sites.
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A new report published yesterday suggests that Tuesday and Wednesday are the best days to post status updates on Facebook. The reason is that click through rates are dramatically higher on those two days. It’s not surprising considering that this is a trend found around the web in traditional publishing channels. If you do a press release, the best days have traditionally been Monday through Wednesday as those are the days that most people read the news.
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Under a month after writing about Zynga surpassing the 60 million user mark, the company has now grown beyond 80 million monthly active users. A large portion of Zynga’s success is a result of their FarmVille application which is about to become the largest application on the platform at some point next week. While some companies have developed highly successful applications (LivingSocial was the largest application on the platform ever), no companies on Facebook have as large of a portfolio as Zynga does.
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Earlier this week I published an article about the long tail of Facebook Pages, exploring the distribution of fans among over 1.2 million Pages. Today I decided that it would be a good idea to do a similar analysis of Facebook applications, the findings of which are a stark contrast to Monday’s article. One thing that’s immediately clear is that Facebook applications have an extremely steep drop off from the top applications. The most interesting statistic that I found was that over 60 percent of applications have between 1 and 100 monthly active users.
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Since the launch of the Facebook Pages product, millions of pages have been created and we’ve been tracking the growth throughout this year. After looking at all the data that we now have available via our Facebook page tracker, I decided to play around with the numbers on a basic level. The results are interesting. I’ve gone ahead and calculated the mean, mode, and a number of other factors related to the number of fans that each Facebook page has. Below is some of the information that I found.
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According to new data published by Nielsen Online yesterday, Facebook is currently the largest social networking site in the United States based on the amount of time spent online. Over the past year, the time spent on Facebook has increased 700 percent in contrast to MySpace, Facebook’s largest competitor, where total time spent has decreased 31 percent. Not surprisingly, Twitter managed to post impressive growth of 3,712 percent.
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As I mentioned when I was rolling out the new AllFacebook design a week or two ago, I’ve been upgrading the statistics tools on this site after crashing some of our servers. Over the past few weeks I’ve been upgrading the database and reprogramming some of the tools so that they’re more efficiently structured. Today we’re pushing out the upgraded versions of the app tracker and page tracker which has been down for the past few weeks. You’ll notice that it looks just like before except that it’s integrated into the new layout.
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Facebook continues to go on a tear and according to our own statistics compiled with data provided by Facebook during interviews a couple months ago, we now estimate Facebook’s total active user base to have surpassed 225 million. The company actually should have surpassed 225 million a couple of weeks ago but we’ve accounted for the possibility of a slight slow down in growth, although the company continues to attract millions of new users weekly.
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comScore announced today that Facebook is now Europe’s top social network. Facebook grew 314% in Europe during the last year, attracting 100 million European visitors in February 2009. Facebook went from non-existent to #1 in most of the European countries tracked by comScore, who measures the digital world.

“The growth rates we are seeing are unbelievable” said Andrew Lipsman, comScore’s Director of Industry Analysis in conversation with AllFacebook yesterday.
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