Facebook has continued to grow at an impressive rate throughout the year, most recently announcing the 300 million user milestone. According to Facebook’s own advertising statistics though, the company is now beyond 325 million users and continuing to grow. The story has become relatively repetitive at this point: Facebook is growing like a weed and doesn’t appear to be slowing.
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If there were any signs to suggest that Facebook is building a monopoly over U.S. social networking, the latest statistics published by Hitwise surely paint a grim picture for Facebook’s competitors. Facebook increased its U.S. market share from 55.15 percent in August to 58.59 percent in September. Where did the majority of that share come from? Myspace, not surprisingly.
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It’s well known that Facebook has experienced tremendous growth over the past, however at the Web 2.0 Summit in San Francisco yesterday, Morgan Stanley analyst Mary Meeker highlighted just how significant the growth has been. In her presentation, from which we posted selected slides below, Mary Meeker emphasized how Facebook has been the “largest share gainer of online usage over the past 3 years”.
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According to new information released by Facebook last week (and published by Data Center Knowledge today), the company is now running “somewhere in the neighborhood of 30,000 servers”. The company is also collecting a whopping 25 terabytes of log data per day, which is supposedly “the equivalent of about 1,000 times the volume of mail delivered daily by the U.S. Postal Service”.
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Compete’s latest statistics show that Facebook had a slow summer, growing by only 2 million users between June and the end of September. While summer traffic growth was practically non existent, last month the company posted just under 2 percent growth. This is slightly more negative data than we posted last week which showed Facebook dominating MySpace domestically, growing over 200 percent in the past 12 months.
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A little over six months ago, we performed a comparison of the top users on Facebook and Twitter and the number of fans and followers on each. Six months later, the top Twitter users have experienced a 500 percent growth in their follower base whereas Facebook fans have grown by approximately 200 percent. Facebook however has a much greater overlap, a continuing trend that we saw a few months ago. Below, are charts of the top 50 users on each site and the number of followers or fans on the competing site.
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According to a new report that was republished on eMarketer, 86 percent of online retailers have Facebook Pages whereas only 65 percent of them have Twitter accounts. However, an additional 19 percent plan on using Twitter in the next year and an additional 10 percent plan on creating a Facebook Page in the same time period. It’s an interesting report, however this is just a sampling of online retailers, or companies who are already technically savvy.
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Facebook has announced today that the company has reached 300 million users and that they are cash flow positive. This is huge news for the company who was previously on track to surpass 300 million by the end of the year. Just a month and a half ago the company surpassed 250 million users which means that they are still gaining over 5 million new users a week. Also included in the announcement was that Facebook is now officially cash flow positive, something previously expected to take place in 2010.
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Facebook’s Page updates feature, which let Page administrators send out messages to a Page’s fans, used to have laughable response rates. One test to a page with hundreds of thousands of fans previously resulted in less than 10 clicks. In other words: users simply were not responding to page updates. We’ve performed our own test and while our findings don’t show dramatic response rates, a 1.1 percent response rate in under 12 hours is a significant improvement over previous tests.
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According to Compete.com, traffic to Facebook declined under 1 percent within the United States for the first time in over a year after posting less than stellar growth the month prior. Given that the traffic estimates were only domestic, summer vacations may have been the cause for the lack of growth. Twitter in contrast posted minor growth of 1.27 percent. Also fairly strange was a dramatic drop off in traffic to Facebook Connect enabled sites.
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