As Facebook filed for its initial public offer, it’s the perfect time to examine the website’s performance online and how its audience compares with that of other social networks.

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Zynga’s newest release, Hidden Chronicles, graces the top of our chart this week, followed by tools that help brands create better pages on the social network.
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Teams participating in the Super Bowl tally impressive page engagement totals on Facebook, but religion ultimately ends January as the dominant trend.
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More than half of Facebook users are worried about timeline, according to a poll of 4,110 people by Sophos.

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A Facebook analysis studying journalists’ use of the subscribe feature finds that the group have experienced a 320 percent average increase in subscribers since November, 2011.

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One in five college freshmen’s Facebook includes a reference to sex, signaling intent to go get some.

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Facebook commerce still isn’t living up to the hype: Only nine percent of U.S. shoppers bought anything on social media this holiday season and just one in five had a purchasing decision informed that way.

That’s based on a survey of 1,032 U.S. shoppers by Baynote, which noted a 2.9 percent margin of error. The timeframe considered in the survey spanned from the Cyber Monday through Christmas eve.

Shoppers found the best product recommendations via search engines and email, beyond what social media and even commerce sites offered.

Similarly, coupons delivered via email, postal mail and search engines proved more helpful than daily deal sites and social networks, Baynote found.

The seeming sluggishess in people’s adoption of social commerce brings to mind early reactions to Internet commerce.

Not that long ago people were leery of sharing their credit-card information with online retailers, but this year, shopping on the web proved so popular that retailers tried to introduce a second Cyber Monday to try to capture more of the action with free shipping on purchases made that day.

So the question to ask is not whether Facebook commerce will take off but when — how many years from now before it becomes standard?

August is the latest guess for when Facebook will top the one billion user milestone, according to projections from digital marketing agency iCrossing.

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Email marketers: Don’t forget about Facebook 91.3 percent of your counterparts who include social sharing icons in their campaigns incorporate Facebook.

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Flowd, a social network for music fans, claims that artists in its community experience engagement rates 350 percent higher than those of Facebook. But when comparing numbers with a social network with more than 800 million users, a little perspective is necessary.

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