What do you get when you cross a tool that measures Facebook influence with a social commerce platform?

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The group buying startup ChompOn has calculated the value of a Facebook posting in driving social shopping — at $14, it’s nearly three times what a Tweet is worth. And likes are worth $8.

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It’s about time that one of the earliest pioneers of online commerce opened up shops on Facebook. Today Amazon’s subsidiary Quidisi has opened up a few stores selling household items on the social network.
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Just in time for all of the after-Christmas sales, OtherPage has launched a social shopping application that earns you money when you share deals with your Facebook friends.

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Shoppers on Facebook like to buy more, spend more, and shop more – at least according to the latest numbers from private shopping site Kembrel. Kembrel has seen increased sales on its Facebook-only shopping app compared to its dot.com website, indicating that the return on investment for an ecommerce organization to establish a social presence could be quite high.
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Ebay launched a Group Gifts service using Facebook’s application programming interface, aptly named for the ability to digitally pay for a present with contributions from more than one person.
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For a while now, social shopping has been heating up as the Next Big Thing on Facebook. I’ve written recently about Amazon’s implementation of Facebook Connect, the launch of two new products from FatWallet, and even the fact that social shopping apps both won and placed in the recent Facebook Hackathon in Palo Alto.
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Amazon is using Facebook Connect to offer its users social recommendations for online shopping.
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Jesse Pickard and Shiv Singh over at Avenue A | Razorfish have put together a presentation which highlights the future of Facebook Connect as integrated with e-retailers. The presentation highlights the potential for targeting influencers based on the number of friends they have, something I previously speculated about back in March. Another item they highlight is the potential for targeting product advertisements based on the interests listed in your profile.
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