A new Facebook page offers businesses a how-to guide to marketing and advertising on the social network.
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Facebook has dominated news headlines over the past year, especially when the social network reached the 500 million user mark this July.
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Want to add like buttons into your email marketing campaigns? MailChimp, one of the fastest growing email newsletter platforms is preparing to release support for Facebook’s “Like” button as well as detailed analytics which tell you who’s clicking on likes, how many people clicked it, and how many people were referred from the like button. This form of detailed analytics will surely help any active email marketer.
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Yesterday afternoon Facebook released a new video which educates users about the company’s new social plugins service. Most important is that it educates users about the privacy issues surrounding the plugins. Many in the press have inaccurately stated that Facebook’s social plugins share data with website owners. Due to the misunderstanding, Facebook felt that it would be useful to provide users with more information about the ways that social plugins work. The result is the video which is embedded below.
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If you don’t have many Facebook friends, your online world could start feeling increasingly lonely. As Michael Bernstein points out, visiting sites like CNN.com can feel a lot more empty if you don’t have many Facebook friends, since the few Facebook friends you have may not be visiting the site. Bernstein states, “This is a design problem with multiplicities: there are simply too many places on the web for my friends to Like and too few of my friends.”
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In only a few weeks, the number of websites that have implemented Facebook’s social plugins, including the almost ubiquitous like button, has doubled from 50,000 to 100,000. That news came in a blog post earlier today from Facebook employee, Justin Osofsky. It’s an impressive statistic and it’s one that will only continue to grow. Enabling these “social plugins” (or widgets) was a great tool for Facebook to instantly spread the new Open Graph.
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