Many small businesses are now starting out with a Facebook page first instead of a website.

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The newest entry into the small business Facebook marketing sector comes from Constant Contact, which announced the launch of its Social Campaigns platform.

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A survey of 1,972 small businesses found that a staggering 96 percent of them are using Facebook as a marketing tool, and 86 percent found the social network to be effective.

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They say the only constant is change, and in the case of Facebook’s changes over the past month, local marketers might get the edge over their larger counterparts.

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Small businesses find Facebook to be a more effective means of marketing than paid search.
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If you’re a small business owner looking to make your company more social, the new partnership between American Express and Facebook might be your big break.
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Recent studies have found that some small business owners mistakenly think they don’t have enough time, money or other resources to invest in Facebook promotions. It doesn’t require a full-time social media coordinator nor much of a budget, if any.

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Last week, a survey of 8,000 small businesses about the adoption of various marketing products showed that more are using Facebook than Google for promotions.
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Facebook places appears to be doing well given its relative youth: 32 percent of the 8,456 businesses surveyed by MerchantCircle currently promote themselves through the service, and an additional 12 percent plan to use it in the next few months. Not bad for something that only launched this past summer.
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Social media dashboard developer Postling looked at the activities of its small business customers to analyze network use. Facebook and Twitter have the most popularity.
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