Some gamers are going to miss SuperPoke Pets. But in Silicon Valley, social developer Slide will be remembered for how it saw the opportunity in social apps early on, and for how it doggedly and sometimes successfully adapted as social platforms changed.
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Today Slide is announcing the launch of season two of KatalystHQ within their FunSpace Facebook application and with it, a $500,000+ sponsorship by NESTLÉ® HOT POCKETS®. Recently the company claimed that they has laid off a large portion of their sales staff in order to focus “its attention on building a team that will focus on higher-end campaigns, ones in the $500,000 category range.” (Source: GigaOm) Many large developers that I spoke with laughed at the concept, asking “Are there really that many $500,000 plus sponsorships?” Apparently so.
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While RockYou and Slide have been battling for the top developer spot with their Facebook applications, the recent changes made to Facebook’s design have caused an uproar in terms of applications’ status, distribution and permeation.

As Nick noted earlier this month, both RockYou and Slide began to recover from the drop in traffic the Facebook redesign had on their respective applications, and are back to battling it out for the top spot yet again. Nearly two weeks ago it looked as though RockYou would overtake Slide in terms of active montly users, and today we see that this is still the case.
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Over the past few months both big and small developers have been substantially impacted by the Facebook redesign. Many suffered huge plunges in traffic, few of which were able to make adjustments that resulted in a return to normal. Slide for instance had their top application, FunSpace, drop from close to 20 million monthly active users down to a low of 13 million monthly active users in the past months. That’s a whopping 35 percent decrease in traffic.
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