Mob The Rainbow And Send Valentines On Facebook

Crowdsourcing online is nothing new. Every social voting site and its cousins crowdsource content moderation. You can also use the Internet to crowdsource advice, non-profit donations, movie funding, movie content, “flash mobs” (though that’s usually through text messaging) and more. Now, Wm. Wrigley Jr. Company, makers of Skittles candies, wants to crowdsource the digital equivalent of random acts of kindness. They’re trying to leverage Facebook’s huge user base to “cause some fun,” via their Mob the Rainbow Facebook application and campaign.
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