We asked Christian Taylor, chief executive officer of Payvment, about his company’s new open graph actions: want and own. Read the rest of this entry »

Facebook commerce still isn’t living up to the hype: Only nine percent of U.S. shoppers bought anything on social media this holiday season and just one in five had a purchasing decision informed that way.

That’s based on a survey of 1,032 U.S. shoppers by Baynote, which noted a 2.9 percent margin of error. The timeframe considered in the survey spanned from the Cyber Monday through Christmas eve.

Shoppers found the best product recommendations via search engines and email, beyond what social media and even commerce sites offered.

Similarly, coupons delivered via email, postal mail and search engines proved more helpful than daily deal sites and social networks, Baynote found.

The seeming sluggishess in people’s adoption of social commerce brings to mind early reactions to Internet commerce.

Not that long ago people were leery of sharing their credit-card information with online retailers, but this year, shopping on the web proved so popular that retailers tried to introduce a second Cyber Monday to try to capture more of the action with free shipping on purchases made that day.

So the question to ask is not whether Facebook commerce will take off but when — how many years from now before it becomes standard?

Tell Lippy the Elf what you want for Christmas on Facebook, and you may win daily or weekly prizes from TigerDirect and CompUSA.

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A whopping 93 percent of Facebook users have made or received shopping recommendations this holiday season, a figure much higher than what we’ve seen previously.

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Facebook appears to have more of an indirect role in shopping than anything statisticians can pin down, but psychologists might see a more direct connection.

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While others may have found that Facebook played only an indirect role in Cyber Monday sales, the result was quite the opposite for Fab.com.

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Facebook accounted for barely half a percent of total online sales during Cyber Monday, the busiest day of the year for online shopping.

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Today is expected to set a Cyber Monday record in terms of sales, but how big a role will Facebook play?

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In case you haven’t heard, today is Cyber Monday, which American Express is marking with surprise gifts to online shoppers who spend $25 or more at participating retailers, including some that can be shared with up to three Facebook friends.

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Following Black Friday, Small Business Saturday, and a day of recovery Sunday, Cyber Monday lurks. Here are 11 tips for safe shopping online.

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