The new year will bring with it new and far more serious Facebook security threats, warns those that make money protecting against these digital maladies.

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By now we’ve all become wary of posts like this one on Facebook: “Costco is currently giving away $100.00 gift cards to all Facebook users!’

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Facebook can weather strong competition because of the network effect: the value of a product grows in proportion to the number of people using it.

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Everyone’s on Facebook these days, even the police. But unless you’re involved in suspicious or illegal activity, there’s no need to worry.

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It even sounds pornographic: A self-inflicted JavaScript injection was the method used to trigger the explosion of not-safe-for-work posts on Facebook earlier this week.

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When opportunity knocks, answer the door. So if you’re an online security firm, when opportunity knocks in the form of violent and pornographic images flooding Facebook, responding quickly is key.

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The last time we compared privacy on Google and Facebook, the two were tied, but a new comparison from begs to differ.

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Stoking our fears over digital maladies keeps online security companies in business, which would explain why one vendor makes it sound like Facebook hasn’t been reining in clickjacking and survey scams.

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Marketers, the new buzz phrase for you is personal identity management. That’s how you’re going to get information from customers over Facebook.

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