Many people claim that the primary benefit of Facebook is for managing existing customer relationships rather than starting new ones — but this should not be an either-or proposition.

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The average like on a Facebook event posting drives $1.34 in ticket sales, compared to 80 cents per Tweet.
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Typically we create guides to discuss how to build a fan base or attract more users to your application but I figured today would be a great day to explain how to distribute illicit drugs using Facebook! Alright, maybe that’s not what this article is completely about but apparently, “Some California pot sellers are misusing social networking sites like MySpace, Facebook, and Twitter for selling marijuana.”
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You run the marketing for a business of any size and you’re trying to figure out how to leverage Facebook to increase your reach and generate more sales. With so much buzz, Facebook is hard to ignore but many people have yet to figure out the most effective way for using the site to generate sales. After studying the ecosystem over the past two years, we’ve generated a few models that we think are most effective to marketing on the site. The model I’ll present today should assist in increasing sales no matter the resources.
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