While Facebook’s revenue is reportedly going to surpass $500 million this year, it’s still a fraction of the revenue from large, publicly traded tech giants. For example Google generated over $21.7 billion last year, a large portion of which came from their self-serve advertising platform. Facebook has a long way to go before they hit $21.7 billion but if a new report published by eMarketer is correct, Facebook should have a good shot at getting there.
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The Facebook data team has published an interesting note about some research they’ve conducted which explores whether or not Facebook is in fact increasing the size of our networks. While Facebook has become an extremely efficient communication tool, does it help us stay in contact better with our existing contacts or is it more efficient at expanding our networks? The results are interesting. According to Facebook, “while the average Facebook user communicates with a small subset of their entire friend network, they maintain relationships with a group two times the size of this core.”
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Yesterday I began doing some research to determine if there was a shift taking place among top Twitter users and Facebook users given the new Facebook design. I was trying to determine the most effective barometer of user influence across both sites and the only thing I could come up with was a comparison of the top users on each site. After a couple hours I had broken down the top 50 Twitter users and top 50 Facebook public profiles to determine how the two sites stack up against each other.
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According to the Telegraph, Facebook announced at Davos that it will be rolling out a new service to provide real-time research for companies looking to test “the appeal of new products. Companies will be able to pose questions to specially selected members” based on their profile information. The new service is a substitute for expensive and time-consuming focus groups that many product oriented companies invest in.
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Jesse Farmer led me to a pretty interesting report this morning title “Feed Me: Motivating Newcomer Contribution in Social Network Sites“. The report is a collaboration between Cameron Marlow and Thomas Lento, researchers at Facebook, and Moira Burke of Carnegie Mellon University. The purpose of the report is to explore what motivates users on Facebook to become more active. Below I’ve listed out the hypotheses, testing methods, and the findings.
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