Facebook continues to tweak its sponsored story ad format, testing out units that included an adjacent related post, along with the inclusion of comments and questions.

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Want more likes? Upload more photos. They’re the most liked type of content on Facebook.

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Expert, influencer, thought leader, guru — regardless of which of these terms you identify with, Facebook can help to show off your expertise and share useful content with your friends.
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This contradicts what many engagement theorists have suggested: Asking questions in a Facebook post garners 23 percent fewer responses from fans than posts that don’t ask anything.

So concludes Momentus Media after analyzing over 10,ooo status updates — 2,608 of them included a question mark, while 8,329 did not.

While questions didn’t get as much traction, asking people to like a status update — without using a question mark — remains the most effective way to engage fans.

And even if you don’t specifically ask fans to like something, that’s the likeliest form of engagement you’ll get on a status update, even if you pose a question or request that they comment on a post.

However, if you really want comments, specifically asking people to comment is more effective than posing a question or making a statement. We wonder whether overtly requesting either a comment is something best done in moderation — perhaps you, dear readers, can chime in on that.

While we’re at it, readers, please share with us in the comments section whether you think the findings from Momentus resonate with your own experience on Facebook.

When the new Facebook Questions launched in March, the assumption was that individuals would mostly use the new tool, for things like restaurant recommendations and favorite movies — two examples given on the social media giant’s site.
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Facebook has launched — make that relaunched – Questions today.
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This afternoon while browsing through the feed I stumbled across the question, “Which pair of glasses looks better on me?” Given that this was one of the first polls to show up in my feed in a long time I decided to click. The most incredible thing is that over 58,621 people have done the same thing.
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Facebook has apparently pushed out some much needed changes to the company’s questions product. Most significant is the addition of a new button which enables you to return back to the home area of questions, something that I’m not sure why it was missing for so long. Facebook has also redesigned the look of tags (not surprisingly more like Quora), and a cleaner overall look of the page. While the product is still in Beta, many have been wondering why there were so many bugs to start with.
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How does Facebook generate your ID when you join the site? While new users of the site aren’t aware of the use of numerical IDs, since the beginning Facebook’s profile system has been based on IDs to identify each user. While the site first began by auto-incrementing IDs, the model that the site has used for generating these IDs has changed over time. The history of the Facebook ID isn’t a regularly discussed topic among most users, however one Quora user posted the question and Justin Mitchell posted a great response.
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