Procter And Gamble: Bullish On Facebook, Bearish On Twitter

If you had any question about the future of Facebook and it’s ability to make a dent in the television advertising business, look no further than Procter & Gamble, the world’s largest global advertiser. With a 2009 advertising expenditure of $9.73 billion, P&G has the greatest influence in global marketing. So what was the company saying at today’s “Innovation Outreach Venturing Day” in the Bay Area? Facebook is the future.
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