Yesterday Facebook began rolling out post insights to Facebook Page administrators but since then many are wondering what they mean. While Facebook hasn’t officially announced the upgrade we have reached out to Facebook to find out what these numbers represent and got a response. The ultimate question is: do Post Insights really provide more insight?
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This evening Facebook began rolling out the new post insights product that we wrote about earlier in the week. The service is extremely simple. It lets Page administrators find out how many impressions each story on their Page receives and what percentage of those impressions result in action (likes, comments, or clicks). While not all administrators are seeing them yet, Facebook is expected to roll them out quickly.
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