While Facebook has let Facebook Page administrators target Page updates to fans for a while now, the company just extended targeting to stream updates. The service mimics the functionality provided by the new status update privacy settings first demoed by Facebook back in July. While the new privacy settings have yet to go live almost 5 months later, it appears that Facebook wants to enable granular stream publishing filters for page administrators as well.
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Talk about a big change. In an update posted to the Facebook Marketing page last Thursday, Facebook announced changes to their guidelines for sweepstakes and promotions (found here). The changes mark a major shift from Facebook’s previous policies under which companies could launch campaigns easily without any form of permission. All of the changes are highlighted below.
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Forget that halloween party you were planning on going to tonight and stay in to watch the Foo Fighters streaming live from Studio 606 on their Facebook Page. So far over 10,000 fans have registered to watch the event which is being powered by Livestream (formerly Mogulus). This form of streaming event is becoming increasingly popular, all of which tend to have the same layout: a streaming video service combined with Facebook’s live stream widget.
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They say transparency is important in the world of social media, however participation in social media also brings with it certain risks. On Facebook one of the greatest risks is that people will post offensive content on your Facebook Page. That’s why Context Optional is announcing the launch of a moderation tool which lets page administrators manage content being posted to their page at scale.
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Every brand and business wants to know the secret of how to increase the number of fans to their Facebook fan page. While there is no one stop shop to success, there are some sure fire ways to grow your fan base organically.
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Over the past 24 to 48 hours we’ve seen three new Facebook Page management tools roll out. On Tuesday Buddy Media rolled out a management platform for brands and then yesterday ContextOptional rolled out their Social Monitoring Console. Today theKbuzz announced their own product called “theFacelift”. All three of these packages are looking to provide something similar: a single resource for managing a brand’s Facebook presence.
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The saying goes, “It doesn’t matter how many fans [users, visitors, etc] you have, it’s the quality that counts.” Unfortunately that’s not the way marketers and brands see things. How are they measuring things? By the number of fans of course! Take a recent article by Jared Stevens in which he compares Bacardi to Absolut in regards to their Facebook presence. As of October 14th, Bacardi had “32,187 fans on its official Facebook page; compare that to the more than 432,000 fans Absolut vodka has”, Stevens writes. So does that mean Absolut has been more successful in their marketing?
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Last week we wrote about Facebook testing out a new design for Facebook groups which is almost identical to Facebook Pages. As of today, that new design has become official. One significant component of the upgraded version of groups is that updates to them will now be delivered to the homepage News Feed. With the new design the Pages versus Groups debate will continue to rage on.
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This evening it appears that Facebook has launched the updated layout for groups which ironically is identical to Facebook Pages. While we haven’t yet confirmed whether or not published status updates to the feed will result in stories going to the feed, it appears that Pages and groups are in the process of merging. While not all settings on groups are the same as for Pages, they may soon be heading in that direction.
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When the Facebook platform launched over two years ago, a new advertising model was built: pay per install. Since then, millions of dollars have been spent on application install campaigns. Many brands are realizing that it’s much more difficult to get users returning on a regular basis to your applications though and as such this model has some serious weaknesses. That’s why many advertisers are turning to the “pay per fan” model.
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