Exploring the Facebook Pacman Ponzi Scheme

I’ve been playing around with our updated Facebook application statistics tool today and I noticed that Ms. Pacman has experienced a surge in popularity over the past couple days. I decided to poke around further and noticed that a number of other Pacman related applications have experienced a surge in traffic. So what explains the sudden rise in Pacman related traffic?

Well, my guess is that it isn’t related to a sudden worldwide obsession with Ms. Pacman or the original Pacman. Instead, the developers of some of these applications appear to be funneling users from other applications. When I finished playing a relatively easy version Pacman via the Pacman 2.0 application, I was immediately redirected to the Pac-man application which has also not surprisingly experienced a surge in traffic over the past couple days.
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