Retailers Rely On Facebook To Sell Back To School Deals

Retailers are increasingly moving their back-to-school promotions to Facebook this year, leaving expensive TV ads and newspaper circulars in the dust.
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Study: 50 Percent Of Online Retailers Have No Facebook Presence

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Facebook recently surpassed the 400 million active user mark on the eve of its 6th birthday. With such a huge number of users it wont be a surprise to know that more than 50% of the users, who buy goods online are now on Facebook. Furthermore, amongst the shoppers who participate in social media, 81% use Facebook.
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