Nielsen compiled lists of the most popular Android apps in three age groups, and the only non-Google app to crack the top five on all three lists was Facebook, which placed second among users 18 to 24, 25 to 34, and 35 to 44.

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Nielsen released its latest quarterly report on social media today, and among other findings, Facebook was by far the largest social network in terms of monthly visitors, time spent on the site, and unique mobile users.

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Facebook attracted more visitors in Britain than Microsoft websites –including MSN, Windows Live, and Bing — combined.
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Over the past few days, the media has erupted with oversimplified stories saying Facebook usage in North America has dropped; and some of the sensationalized coverage makes it sound like there’s been a mass exodus of members from the site.
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We’ve seen numerous reports point out Facebook’s growing influence upon news readership, and now today Pew Research Center‘s Project for Excellence in Journalism released data showing exactly that.
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One of the frustrations that marketers often have when allocating their advertising budgets is that the ratings for different media tend to be in siloes. They might know the audience of your television commercial, online banner and magazine ad separately but not the combined audience. Cross-media measurement has been talked about for years but the actual solutions have been somewhat patchy.
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The internet is often vaunted as a productivity booster but it seems U.S. web users spend nearly a quarter of their online time on blogs and social networks such as Facebook.

A Nielsen study found that social networking takes up 23% of American’s online time, with Facebook accounting for 85% of that. The next biggest categories were games at 10% and email at 8%.
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A recent Nielson Company survey of web users found that Facebook users spend an average of seven hours a month updating statuses, sending messages, creating events, playing games, and just generally using the social network. The time spent on Facebook far surpassed the average time spent on any other site examined in the survey.
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A whopping 39 percent of Facebook users in the U.S., U.K., and Australia have already donated money or goods to the relief efforts in Haiti according to a joint survey between Facebook and Nielsen. The vast majority of these users, approximately 32 percent, have donated money, whereas 3 percent have donated goods. Approximately 3 percent have donated both goods and money.
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According to new data published by Nielsen Online yesterday, Facebook is currently the largest social networking site in the United States based on the amount of time spent online. Over the past year, the time spent on Facebook has increased 700 percent in contrast to MySpace, Facebook’s largest competitor, where total time spent has decreased 31 percent. Not surprisingly, Twitter managed to post impressive growth of 3,712 percent.
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