The winter holiday season is the best time to boost engagement, as Facebook fans get excited about fun, holiday-themed promotions, and look for creative inspiration from brands’ pages.

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Nestlé is clearly not giving up on social media, despite having its fingers burned over the issue of palm oil in chocolate earlier this year.
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Thanks to Facebook and other social media channels, the Nestle Company has an enormous public relations mess on their hands. The question is, can they further use social media to fix the problem? Other downtrodden companies such as Toyota and various airlines are embracing social media channels in hopes of repairing their current poor image. Unfortunately, Nestle’s social media embrace is being more than spurned by consumers; it’s also drawing large quantities of vitriolic comments, viral video parodies, animated parodies of the company’s reaction to the reaction, and so on.
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