YoVille, the popular Facebook virtual world, has partnered with MTV to help promote this weekend’s Video Music Awards. The campaign involves a number of integration points including custom MTV gear and items, a party at the virtual lounge “Sky Nightclub”, and an MTV VMA Room Contest. The promotion is one of the most integrated campaigns that we’ve seen on a Facebook virtual world and it’s a trend that we’d expect to continue.
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A couple weeks ago I wrote about MTVMusic.com on Social Times. The service makes MTV’s entire music video library available for the general public. It’s an impressive site and best of all, you can take the videos and embed them anywhere. If you didn’t think mainstream media would ever embrace new media, this will prove you wrong.

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