Yesterday Airtel, an Indian mobile provider, announced that the company was launching a campaign to enable Facebook for free on their more than 130 million customers’ phones. Whether or not this is an attempt by the company to drive data usage within their network is unknown, however after the two months ends, the service will no longer be free to access.
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This morning I stumbled across an interesting video of a Sri Lankan television ad in which Mobitel is promoting their new service which provides Facebook support. Interestingly enough it doesn’t appear that Mobitel is offering anything unique in that it simply integrates through Facebook’s mobile interface. I couldn’t tell you if Facebook was invested in this campaign or not but it appears that Mobitel is not the largest mobile provider in Sri Lanka.
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