With over 350 million active users accessing Facebook from mobile devices monthly, the recently launched mobile platform has instantly become the largest in the market.

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Facebook took its commitment to HTML5 one step further Tuesday, announcing its acquisition of Strobe, an HTML5 app-delivery network.

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Reaching the 350 million people who access Facebook via mobile devices requires a different posting style than what you might do to reach people at their desktops.

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Facebook may have opened the door to marketers’ use of several verbs besides “like,” but the company appears to be stalling — so a market worth up to $40 billion has yet to be tapped.

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Videos, music, and pictures from Facebook and other sources can now be added to playlists for the iPhone, Android smartphones, and other devices that use Airplay and DLNA (Digital Living Network Alliance), following the release of Eye-C Taglists.

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FriendCaster provides an alternative version of Facebook for mobile devices, including Android, both the smartphone and Honeycomb tablet versions, plus the iPad.

One noticeable difference between FriendCaster and the official Facebook application for mobile devices is the inclusion of ads at the bottom of the app.

These ads seem larger and more intrusive than what other mobile apps tend to display, so it seems like a good idea to buy the Pro version of FriendCaster for $4.99 to get rid of them.

FriendCaster makes it easier to access pages and groups than the official version of Facebook for mobile device.

However, you need to download a separate FriendCaster app to be able to use Facebook chat.

More importantly, on less-than-new mobile devices, FriendCaster updates the news feed a bit slower than the official version of Facebook.

Whether FriendCaster improves upon Facebook for mobile devices clearly depends on which particular gizmo you use and your own preferences.

Readers, do you think any of the alternatives to the official Facebook app for mobile devices work better?

Over half of Americans who access Facebook while on the go read posts from pages run by brands, organizations or events.

That gem appears in comScore MobilLens’ latest tally of mobile Facebook usage, which has risen 50 percent over the past year.

The consultancy found that 70 percent of those using Facebook on mobile devices — including smartphones and tablets — posted a status update from the gizmo on the go.

Facebook earlier this year disclosed that total mobile users worldwide exceeds 350 million. The U.S. portion of this at the end of August surpassed 57.3 million, according to comScore MobiLens.

Mark Donovan, comScore senior vice president for mobile said in a release:

Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users. This behavior is even more prevalent among smartphone owners with three in five accessing social media each month, highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.

This data comes a week and a half after Facebook unveiled its newest platform for mobile applications, effectively validating the opportunity for such apps.

Readers, what do you make of these latest findings by comScore Mobilens?

Facebook’s newest mobile platform is populating with applications, like one from wooga: Magic Land Island.

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Mobile advertising in the U.S. will reach $2.55 billion in spending by 2014, up from $1.1 billion in 2011. That’s the kind of outlook that Facebook has in mind with the upgrade of its platform for handheld devices and applications.

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Zynga is hosting a press event at headquarters this morning.

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