Following up on the most successful live streaming event for Facebook ever, the Presidential Inauguration, CNN and Facebook have partnered once again, this time it’s for Michael Jackson’s memorial. The two are not the exclusive providers of the streaming event but it will clearly be a big event especially for Facebook users as Michael Jackson is now the most popular person on the site.
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This morning the Michael Jackson fan page officially surpassed Barack Obama, to become the most popular page on Facebook. Over the past week, Michael Jackson’s page has grown from 80,000 fans to over 6.4 million, generating the largest response on a Facebook page ever. The page has continued to grow at a rate of around 20 fans per second and even quicker during peak traffic hours.
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Last week when Michael Jackson passed away I wrote about the tremendous growth in his Facebook Page as it transformed into a memorial site. Since then, the page has quadrupled in size and has increased in its rate of growth. As the chart below illustrates, his Page had around 2.9 million fans as of last night and by 11:15 AM EDT today he attracted 3,348,349 fans. Currently the largest Facebook Page is Barack Obama who has approximately 6.42 million fans but is only growing by a few thousand fans a day.
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