The “unsubscribed” metric may have been removed when Facebook launched its new page-insights platform in November, but the information can still be unearthed with a little digging.

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Facebook continues to emphasize the negative in its insights for page managers, which could be a positive for marketers.

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The latest approach to Facebook marketing analytics comes from Adaptly, which said its Momentum measurement tool tracks more than 160 social metrics, as well as accounting for every dollar spent.

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While Facebook already provides a page insights tool for Page administrators to track traffic to their page, there is still a lot of information which is unknown. So how can administrators determine how well their landing tab is performing? There are a number of techniques to monitor your Facebook Page traffic, four of which are described in this article.
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Omniture, the marketing optimization company, has added Facebook application demographics to its suite of solutions. What the new Facebook integration does is offer insight into Facebook marketing by offering data rendered from user behavior surrounding Facebook applications. The purpose of this new product is to offer Omniture clients a set of tools regarding Facebook marketing in order to help them make more informed decisions, specifically when it comes to Facebook apps.
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Compete.com just released their November statistics and Facebook has closed the gap with the U.S. social network leader, MySpace. According to Compete.com Facebook grew 10 percent to just under 50 million visitors in the United States versus MySpace who reached approximately 56.5 million visitors. At this rate Facebook will overtake MySpace for the largest social network in the United States within the next month or two.
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Over the weekend we wrote about a secret among application developers which is that at least one developer is currently generating over $1 million a month. Today, Charles Young of Developer Analytics released data which suggests that this rumor is false. The information does suggest that Mob Wars is the top revenue generator though. This is also what many have speculated and confirms some of our own findings.

The only problem with this information? It doesn’t seem completely accurate. It does make a lot of sense though but this also suggests that Slide is currently generating close to $6 million a year from their top two applications. That definitely doesn’t justify a $500 million valuation though. Can you really plug all these numbers into a single equation which can tell you a company’s revenue?

Definitely not! You can definitely come close though and Developer Analytics appears to be a more realistic estimate than Adonomics (which calculated an app’s estimated valuation) was is estimating valuations. There are some intersting findings that the company has generated and a number of suggestions that have been created for most of applications based on the numbers the company has.

So what is Developer Analytics trying to create? The company is looking to generate what appear to be automated numbers based on equations they’ve created which is similar to a Compete.com or Alexa for social applications. It’s an unfulfilled niche but are companies willing to invest $200 – $800 a month after an initial fee of $500 – $8000 for company data?

I’m sure there a lot of companies already registered but the only problem with this strategy is that the data is still automatically generated. There’s definitely valuable information though. Check out Developer Analytics recent post for the latest stats.