Will meals taste better when accompanied by a side of free Facebook Credits? Loyalty program Plink intends to find out, with the help of several national restaurant chains.

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The year 2011 was kind to Facebook marketing platforms Buddy Media and Vitrue, as the two companies boasted of record financial results.

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Finland may be one of the most technologically advanced nations in Europe, but only seven percent of the country is considered to be among the most active users of Facebook.  That’s in an infographic by network analyst Verkostoanatomia and public-relations outfit Hill + Knowlton.

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Social media influencers: Meet brands. Brands: Meet social media influencers. That’s the premise behind social media marketing platform PowerVoice, which enables its users to earn money by promoting products to friends.

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Self-service marketing solutions firm VerticalResponse began reaping the fruits of its acquisition of social media marketing company Roost last month, announcing a new, Facebook-related feature.

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Facebook is still the dominant social network in terms of marketing, but Twitter is narrowing the gap, according to a return-on-investment survey of more than 700 marketers conducted recently by social media management platform Wildfire Interactive.

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Not pruning your friend list can expose you to more information: Facebook’s data team says that distant contacts are primarily repsonsible for spreading data on the social network.

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The “unsubscribed” metric may have been removed when Facebook launched its new page-insights platform in November, but the information can still be unearthed with a little digging.

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GroSocial will announce a new option for its Customizer Facebook tab-creation suite today, incorporating the ability to create custom photo and video contests.

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The costs of advertising on Facebook are rising, but marketers who keep their traffic within the social network’s environment are seeing their costs per click drop by as much as 45 percent, according to fourth-quarter research from TBG Digital.

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