VOTE: Will Facebook Charge Advertisers For Pages?

Posted by David Cohen on February 3rd, 2012 2:01 PM

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A prevailing theme in much of the reaction to Facebook’s initial public offering announcement was uncertainty over how the social network’s advertising business actually works.

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89 Percent Of Ad Agencies Used Facebook In Q4

Posted by David Cohen on February 3rd, 2012 12:45 PM

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Facebook continued to dominate the social media advertising sector in the fourth quarter,with 89 percent of agencies planning to incorporate the social network into their clients’ campaigns, unchanged from the third quarter.

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How To Get More Clicks On Facebook: Make It Fun

Posted by David Cohen on February 1st, 2012 10:39 PM

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Media, online commerce and travel have the strongest click-through rates on Facebook, while the opposite is true for health care, technology, events and grocery stores.

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Bday Enters Facebook Gift Card-Giving Fray

Posted by David Cohen on February 1st, 2012 7:30 AM

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The latest addition to the list of applications that enable the purchasing of gift cards via Facebook announced a gift of its own: $2 million in series-A funding.

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Tool Uses Chat Window To Solicit Facebook Likes On Websites

Posted by David Cohen on January 31st, 2012 12:59 PM

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Before you go, there, can we talk you into liking our Facebook page? That’s the basic premise behind Like Chat, a new tool from Virtual Person.

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5 Ways To Prepare For A Flood Of Facebook Comments

Posted by Donna Parker on January 31st, 2012 9:20 AM

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Anyone with a brand presence on Facebook knows it takes skill and energy to keep up with the never-ending comments. Here’s how to do it swiftly and effectively.

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NOT PHISHING: Facebook Will Study Calls To Small Businesses

Posted by Jackie Cohen on January 27th, 2012 7:33 PM

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Small business page administrators are receiving emails that look an awful lot like phishing attempts but are actually legitimate product research by Facebook. A copy of one such email appears at the bottom of this post.

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Tune In Facebook, Other Analytics With Musicmetric Pro

Posted by David Cohen on January 27th, 2012 3:12 PM

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Music artists and their managers can find harmony with Facebook and other analytics by using Musicmetric Pro, a new release from Semetric.

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OUCH! Some Facebook Users See Seven Ads Per Window

Posted by David Cohen on January 27th, 2012 12:23 PM

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If it seems like just weeks ago since Facebook began placing six advertisements on the right-hand side of some users’ screens, that’s because it really was just. And now some users are seeing seven of them.

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