Eager to start picking their brackets, Facebook users have begun flocking to the leading bracket applications by the thousands since the beginning of the month. The three most popular applications are developed by Citizen Sports, Watercooler, and CBSSports.com each have distinct business objectives from one another. The applications have driven over 500,000 visitors so far this month.
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Over the weekend, the two leading March Madness applications saw a large jump in their active users as Facebook users prepare for the upcoming NCAA Touranment. Watercooler’s 2009 Bracket Challenge saw a large jump in their active user base to over 111,000 users. The CBSSports.com tournament application saw a jump of over 22,000 users.

We’ll most likely see numerous other bracket applications released over the coming week but these two applications have already launched and have seen an uptick in active users. Last time around some developers complained when CBSSports.com received premium promotional placement over the news feed for a few days. While that promotion has not yet begun, we’re guessing that we’ll see something similar again.
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