Lolapps Adds Ravenskye City To Ravenworld Franchise On Facebook

Social game developer Lolapps added to its Ravenworld franchise with the launch of Ravenskye City.

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A Case Study Of Console Game Promotion Through Facebook Apps

Dantes Inferno Icon

In the leadup to this week’s launch of Dante’s Inferno for XBox 360, Playstation 3 and the upcoming launch of the PSP version, EA partnered with Lolapps to successfully launch the Dante’s Inferno Facebook game.   Looking at the numbers, the game has accumulated 4 million Monthly Active Users since its launch, and had had 1 million users in the week first week of the release of the Facebook Application.  Lolapps was most famous for their Band of Heroes game, a Mafia Wars-style RPG with over 1,000,000 MAUs and a strong story component, but this has been eclipsed by the success of Dante’s Inferno, and represents a step forward for the company.  We’ve been able to get some key statistics about the game from Lolapps, and share them here.
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LOLapps Emerges from Stealth Mode to Take Over Facebook Apps

LOLapps is officially launching today, after having been in stealth mode for well over six months now. The company is actually a developer firm that’s behind many apps you’re probably familiar with, including Quiz Creator and Gift Creator. If you spend any time on Facebook, you’ve likely come across one of the many user-generated applications LOLapps powers, such as “Which Sex & the City Character Are You?” among others.

The company reports that its official launch comes with over 44 million monthly unique visitors to its applications. The data itself has been difficult to verify since LOLapps was in stealth mode for so long and has not listed itself as the developer behind Gift Creator and Quiz Creator. But with $4.5 million in funding from Polaris Ventures and angel invstors including Ron Conway, the company certainly has the resources to reach a great deal of users across several social networking platforms.
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