In an effort boost its Facebook fan base, K2 Skis, one of the leading manufacturers of skis, has redirected the company’s entire website to Facebook. By becoming a fan of the company’s Facebook Page you will be able to view next season’s gear within the Page. This is the first time that we’ve ever seen a company shut down their corporate site as part of a promotion. So far though, the promotion doesn’t appear to be driving a significant number of new fan installs.
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