Application publisher Slide is teaming up with Katalyst Media, the original content production company co-founded by Ashton Kutcher and Jason Goldberg. The partnership will involve exclusive distribution of the production company’s new series through Slide FunSpace, called KatalystHQ. This show offers a behind the scenes look at the inner workings of Kutcher’s production company. What’s most notable about this new deal is its exclusive partnership between Katalyst Media and Slide FunSpace, which is among the top five Facebook applications (see stats here).
That also makes KatalystHQ the firs sponsored web series to premier on Facebook (watch it here). While there doesn’t appear to be any direct partnerships with Facebook for this deal, it is interesting to see how third party applications within asocial network can build a brand and a business around their products.
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