Facebook has finally adjusted its news feed to give equal visibility to posts coming from all of the third party publishing applications.

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What if there were a way to post to Facebook that would reduce your interactions with fans by up to 70 percent? You’d want to avoid that, wouldn’t you?

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Not all applications get equal treatment from Facebook, at least not when it comes to placement in the news feed.

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As the the holiday weekend approaches, the frequency of Facebook posts concerning Memorial Day increases in pace.
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Involver just became latest vendor to enable posters to create content once, push it to several channels and analyze the performance across each of them.
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Involver, the social media marketing platform, has surpassed 100,000 customers and closed an $8 million series C funding round, led by venture firm Bessemer Venture Partners. Existing investors Western Technology Investment and Cervin Ventures also participated in the capital raising, which will be used to fuel Involver’s growth.
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In the spirit of competition, Facebook has launched a Goal Leaderboard on the company’s Sports page, tracking the most passionate fans of the various World Cup teams. The Leaderboard is powered by Involver, and enables users to become fans directly from within the Page. The leaderboard also tracks intensity, which is a measure of likes of a team within a given period of time.
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Facebook, Involver, and the White House, have partnered on an application to have users automatically have their status updates honor a fallen soldier. The application also includes a feature which guides users to change their profile photo to the one pictured on the right. It’s part of a promotion for Remember.gov, a White House-powered website which lists all of the fallen soldiers who were part of wars that America was involved in.
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While Facebook applications are known for flashy ads that will use dirty tricks to get users to click on them, Facebook public profiles have been able to avoid having advertisements placed on them. According to AdAge article yesterday, public profiles are no longer virgin territory for sponsors. Us Weekly has successfully sold sponsorship to State Farm on their public profile.

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