Earlier this week I had the opportunity to speak with Will O’Brien of TrialPay to discuss the company’s offering and the current state of offer-based advertising on the web. While there has been the argument that social applications don’t have effective monetization strategies, there’s no doubt that social games have already cracked the monetization nut and are bringing in significant revenue.
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Last week I had the opportunity to speak with Sean Flannagan, the product manager at Etsy responsible for their recent Facebook Connect implementation. Numerous companies have been implementing the service and we’ve been keeping track of the experience for developers as well as marketers. Etsy recently launched their first integration with Facebook Connect and from the sounds of it, have a number of other exciting Facebook-enabled products on the way. Below is my interview with Sean Flannagan about the company’s experience with implementing Connect.
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Last week we got the opportunity to speak with the team behind NutshellMail, a recent fbFund winner. NutshellMail enables users to manage all of their social network email accounts through one system. I took the time to sign up last week and I have to admit that the service is pretty slick. I actually don’t use multiple social networks to manage my contacts (although I still occasionally log in to LinkedIn), but many users have distributed contacts across many networks making this product extremely useful. Check out my interview with founders Mark Schmulen and David Lyman below.
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MyChurch, the winner of the most recent fbFund incubator program, has undergone a lot of changes this year. A relaunch of its application a few weeks back and the participation in fbFund ‘09 has provided a wealth of opportunity for the MyChurch team, as they find useful ways in which to create an application around existing faith-based organizations that need additional social networking tools. I had an opportunity to interview Joe Suh, CEO of MyChurch, who speaks on the relaunch of the application, as well as being a winner of the fbFund.
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AdNectar is one of the most interesting advertising companies that currently service the Facebook platform as well as other social platforms. What makes them unique is their laser focus on virtual gifts. When I first met them in person earlier this year, they were one of the presenting companies at a conference in New York and I had a chance to learn more about what their company offers. AdNectar is in an interesting position in that they are competing directly with companies like Facebook who currently offer branded gift campaigns outside of the platform.
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When Facebook hosted the first ever governance vote a couple of weeks ago, one of the biggest winners of the vote was Wildfire Promotion Builder, the company that developed the Facebook Governance voting application. As soon as I noticed that Facebook hadn’t built the application internally I had to find out who was behind the company.
After doing a little digging I found out that the company was a winner in the last round of the fbFund, Facebook’s seed fund for entrepreneurs looking to build applications with Facebook’s social technology. The company appears to have perfect timing, offering a suite of tools for developing branded interactive promotions, many of which are targeted at leveraging Facebook’s new public profile format. Last week AllFacebook had the opportunity to talk with Victoria about the company’s plans.
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Yahoo launched Fire Eagle last fall as a location-based “switch board” of sorts, enabling individual users to take control of the geo-data they’re pushing out across the social web. As developers of sites and applications began using Fire Eagle to extend location-based features to their own end users, we saw in interesting interaction between these three aspects of geo-data as a service such as Fire Eagle actually helped individual users become more comfortable with sharing geo-data.
As Fire Eagle has recently launched an application of its own on Facebook, I interviewed Tom Coates, head of the Fire Eagle project, to learn more about the goals of Fire Eagle and its aims for growth.
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“Real life. Not sugar coated.” is the tagline for Herhotspot, an online community site aimed at 20-something women. And the company behind it, Entitled Labs, wants to keep it that way.
The site is the first property by Entitled Labs, which was co-founded in late 2008 by co- James and Brette Borrow. HerHotSpot launched in January and is dubbed a one-stop shop for information, education and entertainment, where women can read, write and discuss issues that are important to them openly and honestly.
Entitled Labs integrated Facebook Connect into HerHotSpot in late February, and with that came a fair amount guys signing up for the site, said Entitled Labs co-founder James Borow in an interview.
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Do you run a company that’s part of the Facebook economy? We’d like to talk to you. Send an email to allfacebook [at] gmail [d0t] com.
When Facebook announced their updated Pages product last week, it was a big deal as the Pages presents the opportunity for creating a more integrated branded experience. Last night I had the opportunity to speak with Gunter Pfau of the Stuzo Group to discuss some of the projects that they’ve been working on. He told me about the new AMP Energy Canada page that they launched in partnership with BBDO, Proximity & OMD Canada and I have to say, it’s pretty impressive.
It’s not just a simple landing page. Instead, there is an integrated application which includes videos and commenting within the Facebook Page. If you want an example of what the new Facebook Pages product has to offer, this is a great first example for any brand to check out. Below is the interview that I conducted with Gunter Pfau.
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Writing about large consumer brands is something that we typically don’t do on this site but recently we decided to reach out to a few brands to see what their experience has been with Facebook Pages. While Facebook presents a huge opportunity for businesses, each business needs to use a different strategy. We thought it would be a good idea to find out how other people are using the pages product and what would improve their experience.
The first person we spoke to was Bob Kraut, Pizza Hut’s Vice President of Marketing Communications. Pizza Hut now has over 790,000 fans according to our Facebook page statistics tool, which ranks them among the 200 most popular pages on the site. Below is a copy of our interview with Bob. If your company has an interesting story about Facebook Pages, please get in touch with us as we’d love to hear from you.
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