As Facebook filed for its initial public offer, it’s the perfect time to examine the website’s performance online and how its audience compares with that of other social networks.

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Email marketers: Don’t forget about Facebook 91.3 percent of your counterparts who include social sharing icons in their campaigns incorporate Facebook.

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Students’ grades drop by about .12 points for every 93 minutes above the 106-minute average time spent per day on Facebook, according to the latest study on the topic.

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Automotive brands may have embraced Facebook more slowly than other industries have, and the signs of it show up on auto pages, which have far more fans in the U.S. than anywhere else in the world.

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ShoeDazzle walked all over the competition to become the top fashion brand in a new study factoring in reach, engagement, and shopping.

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People who have the ability to access social media in the workplace have better job satisfaction, but only 33 percent of employees in the U.K. have complete access to Facebook while at work.

That’s the upshot of an infographic from the British jobs site Reed.co.uk that we’ve reproduced below. Let us know in the comments section what you think of these findings.

People prefer to follow brands on Facebook rather than Twitter, but a majority follow only two to five brands. The page with the most likes on it is belongs to none other than Facebook — so what the company posts there should serve as examples for how to attract fans and keep them around.

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Adding social commerce to a brand’s online strategy boosts community 68 percent, in addition to growing revenues. That revenue growth will amount to $30 billion for social commerce in 2015, meaning that half of online commerce will come from social media that year.

These are the highlights of a Moontoast report called “The Social Commerce Opportunity.” The infographic portions of it appear below. Let us know what you think of these findings in the comments section.

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Social media is playing a greater role than ever in this year’s elections: 38 percent of people using the technology say that information on Facebook will influence their voting decisions as much as traditional sources will this year.

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Marketers say they worry the most about how to achieve a return on investment in Facebook, along with how to create two-way dialogues.

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