Halloween unofficially kicks off the holiday season and with early reports predicting record sales, we’ve got seven tips for businesses on how to get into the spirit with Facebook marketing campaigns.

Start Early

Read the rest of this entry »

Halloween may be two-and-a-half weeks away, but the holiday already appears in several public posts a minute .

Read the rest of this entry »

Read the rest of this entry »

For those struggling to come up with the perfect present Father’s Day gift or card, we’ve got you covered with the following roundup of pages on the social network. Let us know in the comments section beneath this post which ones are your favorites or whether we’ve missed any.
Read the rest of this entry »

As the the holiday weekend approaches, the frequency of Facebook posts concerning Memorial Day increases in pace.
Read the rest of this entry »

If you’ve spent any time on Facebook over the past week, there’s a good chance that you’ve received or at least seen a christmas card on the wall of one of your friends. There are now countless applications on the Facebook platform which enable users to send Christmas cards and holiday wishes to their friends. One of the most popular applications we’ve seen is the Christmas Cards! application which now has over 13 million monthly users.
Read the rest of this entry »

As expected, the upcoming St. Patrick’s Day holiday is causing a sharp increase in activity for holiday-related Facebook applications. Most of these apps are gifting applications, which allow you to send holiday-related virtual items to Facebook friends. From Lucky Charms to Gaelic Wishes (see apps here and here), most of these attention-grabbing applications have one thing in common–they’re made by Facebook members using the Gift Creator application.

So why is it the Gift Creator applications are becoming to dominate the leaderboards, from fastest growing apps to spikes seen during various holiday seasons? They’ve become quite viral on Facebook, as the applications have a tendency to encourage activity through enticing features that can be unlocked and subsequently given out to friends as specialty items.
Read the rest of this entry »

Christmas Day happens to be great for online social networks, with millions of users sitting around the house playing with new gifts, showing online photos to family members and friends, or just surfing the net because there aren’t as many businesses open during this national holiday. Whatever the case may be, Facebook traffic in the UK peaked at an all time high on Christmas, 2008, just as it did last year.
Read the rest of this entry »