“Real life. Not sugar coated.” is the tagline for Herhotspot, an online community site aimed at 20-something women. And the company behind it, Entitled Labs, wants to keep it that way.
The site is the first property by Entitled Labs, which was co-founded in late 2008 by co- James and Brette Borrow. HerHotSpot launched in January and is dubbed a one-stop shop for information, education and entertainment, where women can read, write and discuss issues that are important to them openly and honestly.
Entitled Labs integrated Facebook Connect into HerHotSpot in late February, and with that came a fair amount guys signing up for the site, said Entitled Labs co-founder James Borow in an interview.
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